{"id":40823,"date":"2025-08-03T17:37:07","date_gmt":"2025-08-03T17:37:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/40823\/"},"modified":"2025-08-03T17:37:07","modified_gmt":"2025-08-03T17:37:07","slug":"sydney-sweeneys-republican-voter-registration-revealed-amid-jeans-ad-controversy-us-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/40823\/","title":{"rendered":"Sydney Sweeney\u2019s Republican voter registration revealed amid jeans ad controversy | US news"},"content":{"rendered":"

Sydney Sweeney registered as a Republican voter in Florida a few months before Donald Trump won a second US presidency, it has been revealed, as the public continues fixating on a new jeans ad campaign<\/a> featuring the actor and a pun about her genes.<\/p>\n

The Euphoria and White Lotus star registered to vote in Florida<\/a> on 14 June 2024 \u2013 shortly after buying a mansion in the Keys \u2013 and listed her party affiliation as Republican, according to publicly available records reviewed by the Guardian on Sunday. That was about two weeks after Trump, another registered Republican Florida voter, was convicted in New York City of criminal falsification of business records and before he secured a return to the White House in November\u2019s presidential election.<\/p>\n

It was also about two years after Sweeney, 27, faced criticism from some US media consumers after she was photographed at her mother\u2019s birthday party where several of the guests were seen wearing hats that called to mind those which bear Trump\u2019s Make America Great Again (Maga) slogan. The native of Spokane, Washington, subsequently issued a statement on social media pleading with the public to \u201cstop making assumptions\u201d.<\/p>\n

\u201cAn innocent celebration \u2026 has turned into an absurd political statement, which was not the intention,\u201d Sweeney\u2019s statement added at the time.<\/p>\n

Sweeney has not addressed her Florida Republican voter registration, the existence of which went viral on social media on Saturday and was later reported on by traditional news outlets.<\/p>\n

The actor by then had generated considerable media coverage after the outfitter American Eagle released several videos showing her modeling the company\u2019s denim jeans and jackets. American Eagle\u2019s campaign generally revolves around the punny use of the phrase, \u201cSydney Sweeney has great genes.\u201d<\/p>\n

In one video, \u201cgenes\u201d is crossed out and replaced with \u201cjeans\u201d. Another clip showed the blue-eyed blond suggestively looking at the camera and discussing how her body\u2019s composition \u201cis determined by \u2026 genes\u201d.<\/p>\n

\u201cGenes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue,\u201d Sweeney continues in the advertisements, which include a joke about the cameraperson becoming distracted by her breasts.<\/p>\n

Some social media users dismissed<\/a> the campaign as tone deaf, arguing that it echoed rhetoric associated with eugenics and white supremacy at a time when the Trump administration was seeking to eliminate diversity, equity and inclusion (DEI) initiatives as well as aggressively pushing to detain and deport immigrants en masse.<\/p>\n

One TikTok reaction video<\/a> that received hundreds of thousands of likes accused Sweeney of ignoring the political climate of the moment, saying \u201cit\u2019s literally giving \u2026 Nazi propaganda\u201d.<\/p>\n

US conservatives have seized on the indignation over the campaign on the liberal fringes, rushing to praise Sweeney for landing a blow on \u201cwoke\u201d advertising, invoking a term some use to besmirch DEI measures.<\/p>\n

Trump spokesperson Steven Cheung wrote<\/a> on social media that criticizing Sweeney\u2019s collaboration with American Eagle was \u201ccancel culture run amok\u201d.<\/p>\n

Nonetheless, many have judged backlash to Sweeney and American Eagle\u2019s collaboration as exaggerated and overblown.<\/p>\n

American Eagle\u2019s stock has reportedly<\/a> risen in the wake of its Sweeney-centered campaign. A statement<\/a> from the company on Friday defended the campaign, saying: \u201c\u2018Sydney Sweeney Has Great Jeans\u2019 is and always was about the jeans. Her jeans. Her story.\u201d<\/p>\n

That outcome cut a stark contrast with the 2023 Bud Light advertisement involving trans activist Dylan Mulvaney. A conservative-organized boycott against Bud Light substantially drove sales down. The brand lost its place as the US beer market\u2019s top seller. And Bud Light\u2019s owner, Anheuser-Busch, sought to distance itself from Mulvaney in a statement which blamed the promotion on an \u201coutside agency without \u2026 management awareness or approval\u201d.<\/p>\n

\u201cNo one was trying to cancel Sydney Sweeney,\u201d said a post<\/a> on the X account Wu Tang is for the Children, which counts on more than 270,000 followers. \u201cAnd no one cares if she\u2019s Republican or not.\u201d<\/p>\n