{"id":417588,"date":"2026-01-16T20:08:09","date_gmt":"2026-01-16T20:08:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/417588\/"},"modified":"2026-01-16T20:08:09","modified_gmt":"2026-01-16T20:08:09","slug":"doomsday-teasers-hit-1-billion-combined-views","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/417588\/","title":{"rendered":"Doomsday’ Teasers Hit 1 Billion Combined Views"},"content":{"rendered":"

\n\tIn mid-December, Marvel Studios embarked on a rarity in modern movie marketing when it released a teaser for Avengers: Doomsday<\/a> solely in theaters<\/a>. Typically, a launch for a movie of that would size hit online immediately, and might be tied to a big TV broadcast, like a championship sporting event, to help boost the numbers.<\/p>\n

\n\tBut the low-key teaser focusing on Chris Evans\u2019 Steve Rogers played exclusively in theaters in front of Avatar: Fire & Ash before debuting online five days later. Three more teasers followed weekly in theaters, with spots featuring Thor and The X-Men, as well as a fourth and final centering on Black Panther\u2018s Shuri and M\u2019Baku meet Ben Grimm from Fantastic Four.<\/p>\n

\n\tThe experiment paid off in a big way, with insiders saying that the four teasers have reached a combined 1.02 billion views. The individual numbers for each teaser was not revealed, but it\u2019s a massive sum, considering these were strictly organic online views with no tie-ins to a broadcast event.<\/p>\n<\/p>\n

\n\tPirated versions of the teasers appeared online early, and Marvel was well aware that once something is in a theater, it\u2019s impossible to stop someone from recording it with a smartphone. But that did not dampen enthusiasm. According to insiders, the social volume was for each teaser was on average 188 percent greater than for a typical Marvel drop, and the combined four teasers now top the highest views for Marvel trailer launches on Instagram (505 million) and TikTok (103 million) views. They also spawned 16 owned organic trends on X, including \u201cDoomsday\u201d \u201cSteve Rogers\u201d \u201cThor\u201d \u201cX-Men\u201d \u201cWakanda.\u201d<\/p>\n

\n\tJust how big is the 1 billion-plus combined figure? It\u2019s tough to make an apples to apples comparison, since usually studios tout 24-hour numbers, and the first Doomsday trailer hit online Dec. 23. But consider this: years ago, Deadpool & Wolverine launched to a record-setting 365 million views in 24 hours, making it the top trailer of all time during that period. But that number included the 100-plus million who watched the Super Bowl on TV. More recently, Fantastic Four: First Steps flew to 202 million in 24 hours<\/a> \u2014 tied to a big media event featuring the cast.<\/p>\n

\n\tDoomsday, which bows Dec. 18, and 2027\u2019s Avengers: Secret Wars mark the return of Marvel stalwarts Joe and Anthony Russo as directors, with the duo producing via their AGBO banner. And the two movies bring Robert Downey Jr. back into the fold, this time as Doctor Doom. Marvel is said to be particularly proud that the four teasers were so successful without showing Downey, proving that there remains a great and passionate interest in the characters, and their originating actors. <\/p>\n

\n\tIn some way, Marvel sees this teaser gambit, which required close coordination with theaters around the world, as continuing the famous, five-hour live-streamed casting announcement for the movie. Marvel is continuing the tradition, launching a live-streamed countdown clock to Doomsday<\/a>.<\/p>\n

\n\t\u201cEach one of those trailers is narrative information,\u201d Joe Russo recently cryptically said on the Empire podcast. \u201cAnd it\u2019s all part of a larger story. And so, I would argue that\u00a0Doomsday\u00a0has already started for you.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"In mid-December, Marvel Studios embarked on a rarity in modern movie marketing when it released a teaser for…\n","protected":false},"author":2,"featured_media":417589,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[64,63,22160,134,344],"class_list":{"0":"post-417588","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-au","9":"tag-australia","10":"tag-avengers-doomsday","11":"tag-entertainment","12":"tag-movies"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/417588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=417588"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/417588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/417589"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=417588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=417588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=417588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}