{"id":41811,"date":"2025-08-04T02:39:09","date_gmt":"2025-08-04T02:39:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/41811\/"},"modified":"2025-08-04T02:39:09","modified_gmt":"2025-08-04T02:39:09","slug":"tim-cook-reportedly-tells-employees-apple-must-win-in-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/41811\/","title":{"rendered":"Tim Cook reportedly tells employees Apple &#8216;must&#8217; win in AI"},"content":{"rendered":"<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Apple CEO Tim Cook held an hourlong all-hands meeting in which <a rel=\"nofollow noopener\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-08-01\/apple-ceo-tells-staff-ai-is-ours-to-grab-in-hourlong-pep-talk\" target=\"_blank\">he told employees that the company needs to win in AI<\/a>, according to Bloomberg\u2019s Mark Gurman.<\/p>\n<p class=\"wp-block-paragraph\">The meeting came after an earnings call in which Cook told investors and analysts that <a href=\"https:\/\/techcrunch.com\/2025\/07\/31\/apple-plans-to-significantly-grow-ai-investments-cook-says\/\" rel=\"nofollow noopener\" target=\"_blank\">Apple would \u201csignificantly\u201d increase its AI investments<\/a>. It seems he had a similar message for Apple employees, reportedly telling them, \u201cApple must do this. Apple will do this. This is sort of ours to grab.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Despite launching a variety of AI-powered features in the past year under the Apple Intelligence umbrella, the company\u2019s promised upgrades to its voice assistant Siri have been <a href=\"https:\/\/techcrunch.com\/2025\/06\/09\/still-no-ai-powered-more-personalized-siri-from-apple-at-wwdc-25\/\" rel=\"nofollow noopener\" target=\"_blank\">significantly delayed<\/a>. And Cook seemed to acknowledge that the company has fallen behind its competitors.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve rarely been first,\u201d he reportedly said. \u201cThere was a PC before the Mac; there was a smartphone before the iPhone; there were many tablets before the iPad; there was an MP3 player before iPod.\u201d But in his telling, that didn\u2019t stop Apple from inventing the \u201cmodern\u201d versions of those products.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs&hellip;\n","protected":false},"author":2,"featured_media":41812,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,1337,254,255,64,63,105,36753],"class_list":{"0":"post-41811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-apple","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-au","13":"tag-australia","14":"tag-technology","15":"tag-tim-cook"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/41811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=41811"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/41811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/41812"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=41811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=41811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=41811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}