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<\/p>\nLaird White crouches over a workbench, a mid-size grip in one hand, a digital scale in the other, and a look that tells you he takes this very seriously.<\/p>\n
\u201cIf we can pull 26 grams out of the club, suddenly it travels faster, and the player feels the club head better,\u201d he says, eyes scanning the numbers. \u201cIt\u2019s a small adjustment, but it\u2019s huge.\u201d<\/p>\n
For a man whose work has touched some of the world\u2019s best golfers, from Tommy Fleetwood to Justin Rose and Bernhard Langer, this is home.<\/p>\n
\u201cI love this stuff,\u201d White says, gesturing to the wall of shafts, heads, and grips behind him. \u201cNot the fame or the stats. Just helping someone play better.\u201d<\/p>\n
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Laird White spent time honing his craft working with PGA professionals prior to joining Cedar Hill Golf Course. (Tony Trozzo\/Saanich News)<\/p>\n
White\u2019s path to Cedar Hill, and to the upper echelons of the PGA Tour, began far from grips and carbon steel.<\/p>\n
Raised in Niagara, Ont., White was a multi-sport athlete as a kid.<\/p>\n
\u201cI was 15 when I got my first set of clubs. I actually asked my parents if we could take them back. I had no interest in golf,\u201d he recalls jokingly.<\/p>\n
But golf\u2019s challenge, its solitude, and the precision it demanded hooked him fast.<\/p>\n
\u201cI was a tinkerer,\u201d he says. \u201cI\u2019d take my clubs apart, try to adjust them, ruin them, and learn from it. That curiosity became my career.\u201d<\/p>\n
That curiosity eventually led him to Toronto, where he spent over a decade at The National Golf Club of Canada, one of the country\u2019s top-ranked courses.<\/p>\n
There, White earned recognition for his coaching, being named the 2011 Ontario PGA Coach of the Year for developmental athletes, and he built innovative learning programs that left a lasting mark on Canada\u2019s junior golf scene.<\/p>\n
His early work caught the attention of Titleist, where he helped build the National Fitting Centre.<\/p>\n
\u201cYou had to be a single-digit handicap to get into my schedule,\u201d he says.<\/p>\n
\u201cI cut my teeth with the best players in Canada, figuring out what equipment supported their game. That\u2019s where I really learned the science behind it.\u201d<\/p>\n
That science eventually brought him to the PGA Tour, where White became a go-to expert for ball flight analysis and club fitting.<\/p>\n
He explains the fundamentals that guide all his work: \u201cA golf club is really three things: the grip, which we can change and adjust; the shaft, which is about weight, length, flex, and composition; and the club head, which can vary depending on the player\u2019s style and caliber. Once you understand those, everything else falls into place.\u201d<\/p>\n
And with some of those fundamentals, he remembers one defining session with World No. 10 Justin Rose.<\/p>\n
\u201cWe were testing new irons, and the spin rates were off by 800 RPM,\u201d White says. \u201cI stopped the session, got the team to adjust, and thirty minutes later, it was perfect.<\/p>\n
\u201c That earned his trust. That\u2019s everything at that level.\u201d<\/p>\n
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<\/p>\n
White has also worked with Fleetwood, whose Honma blade he customized down to the smallest detail, from club weight to logo placement on the grip.<\/p>\n
\u201cHe likes the grip logo hidden so nothing distracts him,\u201d White explains. \u201cEvery tiny detail is measured against what feels right for him.\u201d<\/p>\n
Bernhard Langer\u2019s clubs were another puzzle, with ribbed grips rotated to 11 o\u2019clock instead of the usual 12, helping him keep the club face from closing and missing left.<\/p>\n
\u201cIt\u2019s precise, but it works for him. It\u2019s their system,\u201d White says.<\/p>\n
Now, at Cedar Hill, he brings that PGA Tour-level precision to golfers of every level.<\/p>\n
\u201cThe better a golfer, the more they can adapt to equipment,\u201d he says.<\/p>\n
\u201cThe less skilled, the less they can adapt. Often, it\u2019s the higher-handicap players who see the biggest gains.\u201d<\/p>\n
Even minor changes \u2013 a new grip, a loft adjustment, a weight tweak \u2013 can add 10 yards to a drive, shave strokes off a round, and completely change a player\u2019s confidence.<\/p>\n
White approaches fittings as collaboration, not prescription.<\/p>\n
\u201cWe measure the club, test it with the player, explore adjustments,\u201d he says. \u201cIf there are gains, they decide to put new equipment in the bag.<\/p>\n
\u201cIf not, we validate what they already have. It\u2019s transparent. It\u2019s all about the player.\u201d<\/p>\n
He still consults occasionally with PGA Tour players, offering guidance remotely, but his focus is on Cedar Hill.<\/p>\n
\u201cWe have just shy of 67,000 rounds of golf here,\u201d he says.<\/p>\n
\u201cHelping these golfers play better and enjoy the game more, that\u2019s what matters.<\/p>\n
\u201cIt\u2019s not the clubs themselves, it\u2019s what they allow the player to do.\u201d<\/p>\n
So before you order your next set of clubs or swap out equipment chasing a few extra yards, White suggests slowing down.<\/p>\n
A few small, thoughtful adjustments can make a bigger difference than any box-fresh purchase, and at Cedar Hill, that kind of care is still part of the game.<\/p>\n
READ MORE: \u2018You can never defeat golf\u2019: Saanich pro finishes 365-day consecutive streak<\/a><\/p>\n