{"id":420694,"date":"2026-01-18T06:35:08","date_gmt":"2026-01-18T06:35:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/420694\/"},"modified":"2026-01-18T06:35:08","modified_gmt":"2026-01-18T06:35:08","slug":"cortis-tapped-as-friends-of-the-nba-to-promote-the-league-across-asia-pacific-region","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/420694\/","title":{"rendered":"Cortis tapped as &#8216;Friends of the NBA&#8217; to promote the league across Asia-Pacific region"},"content":{"rendered":"<p>                                                                                  <img decoding=\"async\" alt=\"Boy band Cortis [BIGHIT MUSIC]\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/01\/59242b55-3ca2-4e15-8286-318b9acdd3a7.jpg\"\/>                                              <\/p>\n<p class=\"caption\">Boy band Cortis [BIGHIT MUSIC]<\/p>\n<p>                      \u00a0  <br \/>   Boy band Cortis has been tapped as &#8220;Friends of the NBA&#8221; to help promote the league across the Asia-Pacific region, the NBA announced Sunday.  <br \/>   \u00a0  <br \/>   As &#8220;Friends of the NBA,&#8221; a program that\u00a0partners with celebrities and influencers to reach global fans through culture-driven collaborations, Cortis will act as the honorary ambassador for the basketball series and attend official NBA events.\u00a0  <br \/>   \u00a0  <br \/>   Cortis will also jointly develop\u00a0NBA-branded apparel and merchandise,\u00a0create promotional content and hold other activities that &#8220;transcend the boundaries of music and sports,&#8221; according to the band&#8217;s agency BigHit Music.  <br \/>   \u00a0  <br \/>   \u201cJoining the \u2018Friends of the NBA\u2019 is a milestone we didn\u2019t imagine reaching so early in our career,\u201d said Cortis. \u201cAs a group that strives to \u2018color outside the lines,\u2019 we see a natural connection between our music and the creative, boundary-pushing spirit of the NBA, and we aim to bring that same intensity to our music and performances. We are beyond excited to bring our energy to represent the NBA and to connect with fans through this unique collaboration of sports and culture.\u201d  <br \/>   \u00a0  <br \/>                                                           <img decoding=\"async\" alt=\"Boy band Cortis [BIGHIT MUSIC]\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/01\/4cba8e76-497f-4223-9713-03e07127a4b7.jpg\"\/>                                              <\/p>\n<p class=\"caption\">Boy band Cortis [BIGHIT MUSIC]<\/p>\n<p>                      \u00a0  <br \/>   \u201cWelcoming Cortis into our \u2018Friends of the NBA\u2019 program highlights the powerful synergy between sport and music,\u201d said NBA Asia Managing Director Wayne Chang. \u201cK-pop embodies many of the same qualities as the NBA, with its ability to inspire passion, creativity and global fandom. Together with Cortis, we will celebrate the artistry of basketball and K-pop and create new and unforgettable experiences for audiences worldwide, beginning next month at the NBA All-Star in Los Angeles.\u201d  <br \/>   \u00a0  <br \/>   Cortis debuted on Aug. 18, 2025, as the latest boy band from BTS&#8217;s agency BigHit Music. It released its first EP, &#8220;Color Outside the Lines,&#8221; on Sept. 8 the same year.  <br \/>   \u00a0  <br \/>   Cortis\u00a0has been\u00a0invited to headline the \u201cNBA Crossover&#8221; concert series on Feb. 12 at the Los Angeles Convention Center. The concert is part of NBA All-Star Week in 2026, and Cortis will be the first K-pop act to perform at the event.  <\/p>\n<p>BY KIM MIN-YOUNG [<a href=\"https:\/\/koreajoongangdaily.joins.com\/cdn-cgi\/l\/email-protection\" class=\"__cf_email__\" data-cfemail=\"dbb0b2b6f5b6b2b5a2b4aeb5bcee9bb1b4b4b5bcbab5bcf5b8b4f5b0a9\" rel=\"nofollow noopener\" target=\"_blank\">[email\u00a0protected]<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"Boy band Cortis [BIGHIT MUSIC] \u00a0 Boy band Cortis has been tapped as &#8220;Friends of the NBA&#8221; to&hellip;\n","protected":false},"author":2,"featured_media":420695,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,590,85],"class_list":["post-420694","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-au","tag-australia","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/420694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=420694"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/420694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/420695"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=420694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=420694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=420694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}