This campaign marks the seventh instalment of Uber Eats’ January campaign, leveraging the ‘Get Almost Almost Anything’ platform. The campaign aims to position Uber Eats as the most talked-about brand during the tennis season.<\/p>\n
Courier is featured as a bicycle courier in the campaign, delivering food and groceries in a series of films running on broadcast TV and BVOD. The campaign includes 60\u201d and 30\u201d hero films, along with a series of 15\u201d films. Supporting the campaign are online video (OLV), out-of-home (OOH), and social media assets on TikTok.<\/p>\n
A teaser campaign commenced on 16 January, with the main campaign launching on 18 January and running through 31 January. The campaign adopts a mockumentary style narrative, revealing a fictional side of Courier’s life as a courier. Todd Woodbridge, another tennis commentator, is featured in the campaign, providing backstory to Courier’s fictional career change. The campaign also features a cameo by Australian tennis player Pat Rafter.<\/p>\n
The creative agency behind the campaign is Special, with creative directors Sian Binder and Lea Egan leading the project. Rebecca Macciolli, Marketing Manager at Uber and Uber Eats ANZ, and Nicole Bardsley, Head of Marketing at Uber and Uber Eats ANZ, are involved in the campaign.<\/p>\n
Bardsley said: “The tennis is such a special moment every year – it\u2019s where we get to have a bit of fun with the brand and connect with fans outside of the court. Reuniting Jim, Todd and Pat allowed us to build on the equity of previous years while pushing the \u2018Get Almost Almost Anything\u2019 platform forward in a way that feels entertaining, distinctive and unmistakably Uber Eats. We can\u2019t wait for Aussies to see it and have a laugh along the way.”<\/p>\n
Macciolli stated, “It\u2019s hard to believe it took us this long to connect one of the most recognisable names in tennis with what we do every day. There really is something in a name. This campaign is playful and a little cheeky, while still showing fans that Uber Eats is about far more than meals – you really can get almost, almost anything delivered during the tennis.”<\/p>\n
Binder and Egan commented, “Uber Eats has done so much amazing work around the tennis, so we felt the pressure to find a new way in, but it turns out there was an idea that had been hiding in plain sight all along! Mockumentary seemed like the right approach to tell the true-ish story of Jim Courier, courier, and his surprising, yet not surprising, post-tennis career move.”<\/p>\n
The campaign’s creative assets include a 60″ campaign film, campaign stills, and various social films. The production company involved is Rabbit, with director Ally Pankiw. The media agency for the campaign is EssenceMediacom.<\/p>\n","protected":false},"excerpt":{"rendered":"This campaign marks the seventh instalment of Uber Eats’ January campaign, leveraging the ‘Get Almost Almost Anything’ platform.…\n","protected":false},"author":2,"featured_media":422650,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[64,63,85,747],"class_list":["post-422649","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-au","tag-australia","tag-sports","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/422649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=422649"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/422649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/422650"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=422649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=422649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=422649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}