{"id":427606,"date":"2026-01-21T11:24:08","date_gmt":"2026-01-21T11:24:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/427606\/"},"modified":"2026-01-21T11:24:08","modified_gmt":"2026-01-21T11:24:08","slug":"mclaren-puma-f1-2026-partnership-confirmed-after-early-end-to-40m-castore-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/427606\/","title":{"rendered":"McLaren Puma F1 2026 partnership confirmed after early end to $40m Castore deal"},"content":{"rendered":"<p>McLaren has confirmed that Puma will become its new apparel partner from the F1 2026 season.<\/p>\n<p>The announcement comes after it emerged last year that the reigning F1 champions had moved to end its partnership with previous supplier Castore a year in advance.<\/p>\n<p>McLaren confirms long-expected Puma deal after Castore joins Haas<\/p>\n<p>Want more PlanetF1.com coverage? Add us as a <a rel=\"nofollow noopener\" href=\"https:\/\/www.google.com\/preferences\/source?q=planetf1.com\" target=\"_blank\">preferred source on Google<\/a> to your favourites list for news you can trust<\/p>\n<p>McLaren entered a partnership with Castore at the start of the 2022 season, agreeing a five-year deal worth a reported \u00a330million ($40m\/\u20ac34.3m at current exchange rates) per year.<\/p>\n<p>The Woking team\u2019s deal with Castore had originally been expected to run until the end of the 2026 season.<\/p>\n<p>However, a report by the SportBusiness website last April revealed that McLaren had <a href=\"https:\/\/www.planetf1.com\/news\/mclaren-puma-castore-deal-dropped\" rel=\"nofollow noopener\" target=\"_blank\">moved to end its deal with Castore a year early<\/a> in favour of a switch to Puma for 2026.<\/p>\n<p>Lando Norris and Oscar Piastri to race for McLaren in F1 2026 season<\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/news\/f1-2026-driver-contract-statuses\" rel=\"nofollow noopener\" target=\"_blank\">F1 driver contracts: What is the contract status of every driver on the F1 2026 grid?<\/a><\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/news\/f1-driver-salaries-2026-grid\" rel=\"nofollow noopener\" target=\"_blank\">F1 2026 driver salaries: Who are the highest-paid drivers on the grid?<\/a><\/p>\n<p>McLaren has confirmed the deal on the eve of the F1 2026 season by announcing a \u2018multi-year global partnership\u2019 with Puma.<\/p>\n<p>The arrangement will see Puma provide team kit for the McLaren F1 team as well as its IndyCar, F1 Academy and sim racing squads.<\/p>\n<p>McLaren\u2019s World Endurance Championship team will also wear Puma when the team arrives in the hypercar category in 2027.<\/p>\n<p>Zak Brown, the chief executive of McLaren Racing, said: \u201cOur sport is in incredible shape and it\u2019s been fantastic to see an influx of major fashion and lifestyle brands who are looking for deep and meaningful ways to engage with our growing global fanbase.<\/p>\n<p>\u201cI cannot think of a better partner than sportswear giant Puma to help us supercharge our portfolio of fan wear.<\/p>\n<p>\u201cWe know fans want to express their passion for our sport both at and away from track, and Puma\u2019s innovative approach to design and culture will offer exciting collections and experiences worldwide.\u201d<\/p>\n<p>Arthur H\u00f6eld, the chief executive of Puma, added: \u201cAt Puma, we are very proud of our long and successful history in motorsports and having worked with some of the greatest drivers and teams in the industry over the past decades.<\/p>\n<p>\u201cIt is a great honour to write the next chapter by welcoming McLaren Racing, the 2025 Constructors\u2019 and Drivers\u2019 Champions, as our new partners.<\/p>\n<p>\u201cWe are looking forward to many successful races together and engaging with the team\u2019s passionate fans around the world to create inspiring collections for them that show the best both brands have to offer.\u201d<\/p>\n<p>McLaren\u2019s deal with Puma comes after <a href=\"https:\/\/www.planetf1.com\/news\/haas-mclaren-f1-2026-castore-puma\" rel=\"nofollow noopener\" target=\"_blank\">Castore announced a new link up with Haas<\/a> earlier this month.<\/p>\n<p>It means Castore retains a three-team presence on the grid for 2026 with Red Bull Racing and Alpine also under the umbrella of the Manchester-based brand.<\/p>\n<p>Aston Martin and Ferrari are the only other 2026 teams along with McLaren to partner with Puma, which has seen Mercedes and Audi (both Adidas) and Williams (New Era) depart its F1 portfolio over the last 12 months.<\/p>\n<p>Want to be the first to know exclusive information from the F1 paddock? Join our <a href=\"https:\/\/whatsapp.com\/channel\/0029VaUcBxk6BIEcgEnwDi1T\" rel=\"nofollow noopener\" target=\"_blank\">broadcast channel on WhatsApp<\/a> to get the scoop on the latest developments from our team of accredited journalists.<\/p>\n<p>You can also subscribe to the <a href=\"https:\/\/www.youtube.com\/@planetf1com\" rel=\"nofollow noopener\" target=\"_blank\">PlanetF1 YouTube channel<\/a> for exclusive features, hear from our paddock journalists with stories from the heart of Formula 1 and much more!<\/p>\n<p>Read more:\u00a0<a href=\"https:\/\/www.planetf1.com\/racing-bulls\/arvid-lindblad-racing-bulls-f1-2026-shakedown-spin\" rel=\"nofollow noopener\" target=\"_blank\">Watch: Arvid Lindblad spins off during Racing Bulls demo at Imola<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"McLaren has confirmed that Puma will become its new apparel partner from the F1 2026 season. The announcement&hellip;\n","protected":false},"author":2,"featured_media":427607,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[64,63,817,813,816,818,913,44,17165,85],"class_list":["post-427606","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-au","tag-australia","tag-f1","tag-formula-1","tag-formula1","tag-home-page","tag-mclaren","tag-news","tag-popular","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/427606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=427606"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/427606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/427607"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=427606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=427606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=427606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}