{"id":432230,"date":"2026-01-23T13:05:17","date_gmt":"2026-01-23T13:05:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/432230\/"},"modified":"2026-01-23T13:05:17","modified_gmt":"2026-01-23T13:05:17","slug":"f1-academy-reveals-major-brand-refresh-ahead-of-2026-season","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/432230\/","title":{"rendered":"F1 Academy reveals major brand refresh ahead of 2026 season"},"content":{"rendered":"<p>F1 Academy has unveiled a brand refresh ahead of the 2026 season.<\/p>\n<p>As the all-female racing series heads into its fourth season, it has undergone a brand overhaul, moving away from the cyan blue fading into purple and pink. Now, it stands out with a bold purple base colour and white, cyan blue and hot pink accents. In addition, it features a pixelated font and an &#8216;accelerator&#8217; icon.<\/p>\n<p>The new branding will be seen across the F1 Academy social media pages and website.<\/p>\n<p>\u201cFor year four, we\u2019re stepping up a gear,\u201d said Susie Wolff, managing director of F1 ACADEMY. \u201cIn just three seasons, we\u2019ve built real momentum, earned global visibility, and challenged outdated perceptions of who belongs in our sport.<\/p>\n<p>\u201cF1 ACADEMY has cemented its place on the racing ladder and is already shaping the next generation of talent. Today, we unveil a bold new identity that reflects our ambition and the change we\u2019re driving to help shape the future of our sport.\u201d<\/p>\n<p>Formula 1 CEO Stefano Domenicali added:\u00a0\u201cF1 ACADEMY has gone from strength-to-strength and achieved so much in just three years, nurturing talent from the grassroots up, growing global awareness, and breaking down barriers.<\/p>\n<p>\u201cThis new brand identity defines the series as it moves forward, welcoming the next generation of drivers and fans to F1, backed by the commitment of the teams, race promoters and partners. F1 ACADEMY has demonstrated the value it brings to our sport, both on and off the track, and I know it will continue to grow and succeed.\u201d<\/p>\n<p>The F1 Academy has gone from strength to strength, with the most recent success story being 2025 champion <a href=\"https:\/\/www.autosport.com\/driver\/doriane-pin\/869490\/\" target=\"_blank\" rel=\"noopener nofollow\">Doriane Pin<\/a>, who was become a Mercedes development driver.<\/p>\n<p>\u00a0<br \/>\n2026 F1 Academy calendar<\/p>\n<p>Round<br \/>\nDates<br \/>\nCountry<br \/>\nCircuit<\/p>\n<p>1<br \/>\n13\u201315 March<br \/>\nChina<br \/>\nShanghai International Circuit<\/p>\n<p>2<br \/>\n17\u201319 April<br \/>\nSaudi Arabia<br \/>\nJeddah Corniche Circuit<\/p>\n<p>3<br \/>\n22\u201324 May<br \/>\nCanada<br \/>\nCircuit Gilles-Villeneuve<\/p>\n<p>4<br \/>\n03\u201305 July<br \/>\nGreat Britain<br \/>\nSilverstone Circuit<\/p>\n<p>5<br \/>\n21\u201323 August<br \/>\nNetherlands<br \/>\nCircuit Zandvoort<\/p>\n<p>6<br \/>\n23\u201325 October<br \/>\nUnited States<br \/>\nCircuit of the Americas<\/p>\n<p>7<br \/>\n19\u201321 November<br \/>\nUnited States<br \/>\nLas Vegas Strip Circuit<\/p>\n<\/p>\n<\/p>\n<p>            We want to hear from you!<\/p>\n<p class=\"mt-auto\">Let us know what you would like to see from us in the future.<\/p>\n<p>            <a href=\"#\" class=\"ms-link text-link font-bold\">Take our survey<\/a><\/p>\n<p class=\"mt-1 text-body\">&#8211; The Autosport.com Team<\/p>\n","protected":false},"excerpt":{"rendered":"F1 Academy has unveiled a brand refresh ahead of the 2026 season. As the all-female racing series heads&hellip;\n","protected":false},"author":2,"featured_media":432231,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[572],"tags":[64,63,70316,226150,806,805,803,804,85],"class_list":{"0":"post-432230","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-motosport","8":"tag-au","9":"tag-australia","10":"tag-f1-academy","11":"tag-f1-academy-reveals-major-brand-refresh-ahead-of-2026-season","12":"tag-motor","13":"tag-motor-sports","14":"tag-motosport","15":"tag-motosports","16":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/432230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=432230"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/432230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/432231"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=432230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=432230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=432230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}