{"id":437057,"date":"2026-01-25T19:07:16","date_gmt":"2026-01-25T19:07:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/437057\/"},"modified":"2026-01-25T19:07:16","modified_gmt":"2026-01-25T19:07:16","slug":"tag-heuer-just-dropped-new-models-of-its-monaco-and-carrera-watches","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/437057\/","title":{"rendered":"TAG Heuer Just Dropped New Models of Its Monaco and Carrera Watches"},"content":{"rendered":"

\n\tTo understand where TAG Heuer<\/a> is going, one must first understand where it has been, and two recently released timepieces from the Swiss watchmaker seem purpose-built to display its heritage and innovation. The company\u2019s ties to the automotive world are brand-defining\u2014beginning long before it became an industry-wide trend in horology to partner with luxury carmakers.<\/p>\n

\n\tAs far back as the early 20th century, when it was known only as Heuer, it supplied dashboard timers and chronographs to cars (as well as boats and aircraft). But it was in the \u201960s when the connection would be cemented, thanks to two iconic models: the Monaco, launched in 1969 but made famous by Steve McQueen in Le Mans; and the Carrera, designed for race car drivers and named after the Carrera Panamericana, a grueling race across Mexico. More than a half century later, the Monaco Split-Seconds Chronograph Air 1<\/a> and the latest Carrera Glassbox Chronograph show how TAG Heuer is shaping its future by reengineering its past.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA close-up view of the TAG Heuer Monaco Split-Seconds Chronograph Air 1.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Tag Heuer<\/p>\n

\n\tDebuted at Dubai Watch Week<\/a>, the 41 mm Monaco Split-Seconds Chronograph Air 1 houses the brand\u2019s most complicated movement to date: the skeletonized TH81-00 rattrapante. An automatic caliber with over 550 components, it combines a split-seconds chronograph with ultralight architecture that strips away nonessential material without sacrificing rigidity. Even its Grade 5 titanium case was engineered for a hollowed-out effect that\u2019s achieved by selective laser melting, or SLM, a process akin to 3-D printing that\u2019s used to construct precision components with complex geometries, including the gold-honeycomb accents inspired by hypercar engine covers. Despite the weight reduction, it maintains its chronometric accuracy due to TAG Heuer\u2019s proprietary carbon hairspring.<\/p>\n

\t\t\t\t\t\t\"TAG<\/p>\n

\t\t\t\t\tSketches of the hypercar-inspired watch design.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Tag Heuer<\/p>\n

\n\tBut at 150,000 Swiss francs (just over $190,000 at press time), and with only 30 examples being produced, the limited-edition timepiece isn\u2019t for lightweights. The company\u2019s C.E.O., Antoine Pin, tells Robb Report that such elevation is part of the cost of innovation. \u201cI think if you talk about avant-garde and technology, it means investments, and there\u2019s been more than \u20ac50 million spent in the lab over 10 years, much more,\u201d he says, adding that TAG Heuer is the only company to master the carbon-hairspring technology. For the client, he says, it means \u201caccuracy, more reliability, and therefore, potentially less service.\u201d<\/p>\n

\n\tNevertheless, the company isn\u2019t forgoing accessibility. Enter the new 7,500 Swiss francs (about $9,500) 41 mm Carrera Glassbox Chronograph. Following the 39 mm version that was released in 2023, this model\u2014unveiled last month at LVMH Watch Week<\/a>\u2014offers a more attainable entry into the TAG Heuer universe. It comes in three dial colors: teal green, blue, or black. The latter is distinguished by red-lacquered hands on the central hand and chronograph counters that clearly nod to motorsport. Inside, the TH20-01 is a modern in-house automatic chronograph movement with a column wheel and vertical clutch, delivering an extended 80-hour power reserve.<\/p>\n

\t\t\t\t\t\t\"The<\/p>\n

\t\t\t\t\tThe new TAG Heuer 41 mm Carrera Glassbox Chronograph.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Tag Heuer<\/p>\n

\n\tBoth pieces speak to what Pin refers to as the pillars of the brand: the chronograph, sports, and overachievement. \u201cThose elements are not for young or old people, they\u2019re not for ladies or men\u2014that\u2019s the boxes I hate,\u201d he says. \u201cThey are not cheap or expensive. They are main values.\u201d As TAG Heuer accelerates into its next era, it\u2019s firing on all cylinders.<\/p>\n

\tAuthors<\/p>\n

\t\t\t\"Paige<\/p>\n

\t\tPaige Reddinger<\/p>\n

Deputy Editor, Watch & Jewelry Editor<\/p>\n

As Robb Report’s deputy editor and watch editor, Reddinger is immersed in all things horological. She has visited the top manufacturers in Switzerland and Germany, attended high-profile auctions and\u2026<\/p>\n

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\n\t\t\t\tRead More\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"To understand where TAG Heuer is going, one must first understand where it has been, and two recently…\n","protected":false},"author":2,"featured_media":437058,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99,5275,227950,86771,38844],"class_list":{"0":"post-437057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-au","9":"tag-australia","10":"tag-business","11":"tag-magazine","12":"tag-menswear","13":"tag-tag-heuer","14":"tag-watches"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/437057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=437057"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/437057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/437058"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=437057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=437057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=437057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}