{"id":43711,"date":"2025-08-04T21:06:22","date_gmt":"2025-08-04T21:06:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/43711\/"},"modified":"2025-08-04T21:06:22","modified_gmt":"2025-08-04T21:06:22","slug":"trump-praises-sydney-sweeneys-ad-campaign-and-criticises-taylor-swift","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/43711\/","title":{"rendered":"Trump praises Sydney Sweeney\u2019s ad campaign and criticises Taylor Swift"},"content":{"rendered":"

President Trump has praised Sydney Sweeney for starring in the \u201chottest\u201d commercial and said \u201cbeing woke is for losers\u201d after the actress was identified as a registered Republican in Florida.<\/p>\n

Sweeney, 27, is the poster girl for an American Eagle jeans campaign that has sparked days of debate about traditional beauty standards.<\/p>\n

Trump compared the advertising campaign favourably with the recent Jaguar rebrand<\/a>, which he described as a \u201cseriously woke advertisement\u201d and a \u201ctotal disaster\u201d.<\/p>\n

\u201cSydney Sweeney, a registered Republican, has the \u2018hottest\u2019 ad out there. It\u2019s for American Eagle, and the jeans are \u2018flying of the shelves\u2019. Go get \u2018em Sydney!\u201d Trump wrote on Truth Social.<\/p>\n

In the same post, Trump also criticised the \u201cwoke singer\u201d Taylor Swift<\/a>, having previously clashed with the 35-year-old when she endorsed Kamala Harris at last year\u2019s election. He said: \u201cEver since I alerted the world as to what she was by saying on TRUTH that I can\u2019t stand her (HATE!). She was booed out of the Super Bowl and became NO LONGER HOT. The tide has seriously turned \u2014 Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!\u201d<\/p>\n

A public database in Florida\u2019s Monroe county shows Sweeney, who has starred in the TV series Euphoria, The White Lotus and the romcom Anyone But You, was registered there as a Republican voter last June, only weeks after Trump was convicted in New York of criminal falsification of business records<\/a> in the run-up to last year\u2019s election.<\/p>\n

Trump\u2019s reaction to Sydney Sweeney\u2019s Republican news<\/p>\n

Her registration was discovered by a YouTuber who said she came across it while putting together a profile of Sweeney.<\/p>\n

\u2022 Megan Agnew interviews Sydney Sweeney: \u2018I have to prove myself as a young woman\u2019<\/a><\/p>\n

The campaign<\/a> features a reclining Sweeney, raising her midriff to zip up her jeans while declaring that \u201cgenes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour\u201d. Turning to stare into the camera, she says: \u201cMy jeans are blue.\u201d<\/p>\n

This and other advertising spots featuring the same pun were received in some corners of the internet as a \u201ceugenicist dog-whistle\u201d implying the genes of a blonde, white woman were superior to others\u2019. This, in turn, was seized on by conservative commentators as proof of extremism on the American left.<\/p>\n

Stephen Cheung, the White House communications director, called it \u201ccancel culture run amok\u201d and added: \u201cThis warped, moronic and dense liberal thinking is a big reason why Americans voted the way they did in 2024. They\u2019re tired of this bullshit.\u201d<\/p>\n

On the conservative podcast Ruthless, JD Vance, the vice-president, said his \u201cadvice\u201d to Democrats would be \u201ccontinue to tell everybody who thinks Sydney Sweeney is attractive a Nazi\u201d. He added: \u201cYou have a normal, all-American, beautiful girl doing, like, a normal jeans ad \u2026 and they have managed to so unhinge themselves over this thing.\u201d<\/p>\n

\"Sydney<\/p>\n

Sweeney attending a special screening of her latest film, Americana, in LA on Sunday night<\/p>\n

JOHN SALANGSANG\/SHUTTERSTOCK<\/p>\n

\"Sydney<\/p>\n

Informed of Sweeney\u2019s party affiliation as he flew back to Washington from New Jersey on board Air Force One on Sunday night, Trump said that \u201cyou\u2019d be surprised at how many people are Republican\u201d. He added: \u201cI\u2019m glad you told me that. If Sydney Sweeney is a registered Republican, I think her ad is fantastic.\u201d<\/p>\n

The podcaster Megyn Kelly claimed the advertisement marked a turning point in the presentation of beauty. \u201cWe have been suffering with the elevation of homely people in our fashion ads and our fitness ads for years now and we are over it,\u201d she said. \u201cWe miss attractive people. We are sick of trying to pretend that these objectively unattractive people are the new beauty standard. They are not.\u201d<\/p>\n

\"Billboards<\/p>\n

The campaign has generated controversy but American Eagle insists there is no political subtext<\/p>\n

MICHAEL M SANTIAGO\/GETTY IMAGES<\/p>\n

American Eagle said the advertisement was simply about jeans, saying: \u201cGreat jeans look good on everyone.\u201d<\/p>\n

\u2022 Aliza Licht: Sydney Sweeney ad proves brands can be sexy again<\/a><\/p>\n

Sweeney has not responded to the controversy. It is not the first time she has become the apparently unwitting focus of an argument about her political affiliation. In 2022 she threw a party for her mother\u2019s 60th birthday in which guests wore red caps mimicking Trump\u2019s Maga slogan, bearing the legend: \u201cMake Sixty Great Again.\u201d Photographs of the party showed some guests apparently wearing \u201cBlue Lives Matter\u201d outfits, referencing the backlash against protests over police brutality in 2020.<\/p>\n

In a post on X Sweeney complained that \u201can innocent celebration for my mom\u2019s milestone 60th birthday has turned into an absurd political statement, which was not the intention\u201d. The following year she told Variety that there had been \u201cso many misinterpretations\u201d about the party.<\/p>\n

\u201cThe people in the pictures weren\u2019t even my family,\u201d she said. \u201cThe people who brought the things that people were upset about were actually my mom\u2019s friends from LA who have kids that are walking outside in the Pride parade, and they thought it would be funny to wear because they were coming to Idaho.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"President Trump has praised Sydney Sweeney for starring in the \u201chottest\u201d commercial and said \u201cbeing woke is for…\n","protected":false},"author":2,"featured_media":43712,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[64,63,447,134],"class_list":["post-43711","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-au","tag-australia","tag-celebrities","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/43711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=43711"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/43711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/43712"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=43711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=43711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=43711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}