{"id":437455,"date":"2026-01-25T23:42:09","date_gmt":"2026-01-25T23:42:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/437455\/"},"modified":"2026-01-25T23:42:09","modified_gmt":"2026-01-25T23:42:09","slug":"ufc-324-zuffa-boxing-on-paramount-made-for-happy-weekend-for-ceo-dana-white-mma-ufc","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/437455\/","title":{"rendered":"UFC 324, Zuffa Boxing on Paramount+ made for happy weekend for CEO Dana White | MMA UFC"},"content":{"rendered":"<p>UFC CEO Dana White could not have been much happier with his organization\u2019s debut weekend on its new streaming platform Paramount+.<\/p>\n<p>Justin Gaethje and Paddy Pimblett certainly helped by capping the broadcast with a spectacular display of mutual violence in the main event of UFC 324 on Saturday night at T-Mobile Arena.<\/p>\n<p>\u201cAbsolute dogfight,\u201d White said. \u201cA war. Much respect to those guys. I didn\u2019t know Paddy Pimblett had a chin like that.\u201d<\/p>\n<p>It was tested early and often. Gaethje knocked him down with some powerful right hands in the opening minutes and kept the pressure on for nearly the entire 25 minutes on his way to a unanimous decision victory to capture the interim lightweight title.<\/p>\n<p>But Pimblett just kept coming forward and delivering punishment of his own, especially over the second half of the fight.<\/p>\n<p>\u201cHe came up to me at weigh-ins and told me he was going to knock (Gaethje) out,\u201d White said of Pimblett. The more shots he took, I figured he would have to try to get him down and submit him, but he never abandoned that game plan.\u201d<\/p>\n<p>It helped make for a wildly entertaining start to the post-pay-per-view model as the UFC moved into the streaming era.<\/p>\n<p>While fans were thrilled with the action, White said his partners at CBS were ecstatic about how the event performed with customers kicking off a $7.7 billion deal.<\/p>\n<p>\u201cWe\u2019ll have numbers on Tuesday or Wednesday, but it suceeded expectations beyond belief for Paramount,\u201d he said. \u201cWe know it killed it. We just don\u2019t know the exact number yet.\u201d<\/p>\n<p>It\u2019s unexplainable how enthusiastic and incredible these guys have been. We have a real good feeling it\u2019s going to be a great relationship the next seven years.\u201d<\/p>\n<p>All that is in addition to the debut of White\u2019s Zuffa Boxing promotion on Friday, which also streams on Paramount+. The organization launched at the Meta Apex in Las Vegas with a somewhat underwhelming card, but one that should set the foundation to be the kind of major disrupter in the sport White has predicted.<\/p>\n<p>There were some hiccups in production, like the timing of commercials now that pay-per-view is gone, a botched introduction from Bruce Buffer and even a referee suffering a torn ACL in the cage.<\/p>\n<p>Then there was <a href=\"https:\/\/www.reviewjournal.com\/sports\/mma-ufc\/ufc-324-bout-canceled-after-it-was-subject-of-suspicious-betting-patterns-3611545\/\" target=\"_blank\" rel=\"nofollow noopener\">another betting controversy<\/a>, politically incorrect comments from fighters and some fighters expressing confusion about the payment structure under the new deal.<\/p>\n<p>But in all, it was a successful weekend for White\u2019s organization, which included the unveiling of massive upgrades at the Apex where capacity will soon approach 1,000.<\/p>\n<p>Still, White wasn\u2019t in the mood to celebrate his success after just one weekend.<\/p>\n<p>\u201cIt will mean something to me at the end of the year,\u201d he said. \u201cI don\u2019t think like that. I\u2019m not the type to think, \u2018Oh, what a special day for me.\u2019 The way I look at it is we are just going into a new deal and have a lot of work to do, especially on the boxing side. After Christmas, I usually go away for like 10 days and that\u2019s when I start to think about how the year was and what we\u2019re going to do in 2027.\u201d<\/p>\n<p>White said his attention for now will turn to one of his most ambitious projects to date, a planned June 14 event on the White House lawn.<\/p>\n<p>It\u2019s very possible Gaethje earned his way into the lineup for that historic event with his performance Saturday night in what would likely be a title unification bout against lightweight champ Ilia Topuria.<\/p>\n<p>\u201cThere\u2019s no way they can keep me off the card now,\u201d Gaethje said.<\/p>\n<p>Pimblett should also emerge with plenty of opportunities after suffering his first UFC loss, but showcasing heart and toughness to go with the charisma and flashy style fans already knew about.<\/p>\n<p>\u201cYou have to learn these lessons,\u201d Gaethje said. \u201cHis mindset going into that fight was not good. False confidence will kill you every time and that\u2019s what he had. You cannot approach this sport like that and he\u2019ll learn. He\u2019s really good. He\u2019s so tough. He\u2019ll get there soon, no doubt.\u201d<\/p>\n<p>Contact Adam Hill at <a href=\"https:\/\/www.reviewjournal.com\/sports\/mma-ufc\/big-weekend-for-ufc-dana-white-highlighted-by-start-of-streaming-deal-3611848\/mailto:ahill@reviewjournal.com\" target=\"_blank\" rel=\"nofollow noopener\">ahill@reviewjournal.com.<\/a> Follow <a href=\"https:\/\/x.com\/AdamHillLVRJ\" target=\"_blank\" rel=\"nofollow\">@AdamHillLVRJ<\/a> on X.<\/p>\n","protected":false},"excerpt":{"rendered":"UFC CEO Dana White could not have been much happier with his organization\u2019s debut weekend on its new&hellip;\n","protected":false},"author":2,"featured_media":437456,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[570],"tags":[64,63,786,785,85],"class_list":{"0":"post-437455","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mma","8":"tag-au","9":"tag-australia","10":"tag-fighting","11":"tag-mma","12":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/437455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=437455"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/437455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/437456"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=437455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=437455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=437455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}