{"id":438948,"date":"2026-01-26T17:34:09","date_gmt":"2026-01-26T17:34:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/438948\/"},"modified":"2026-01-26T17:34:09","modified_gmt":"2026-01-26T17:34:09","slug":"fanatics-plots-australian-expansion-eyes-nrl-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/438948\/","title":{"rendered":"Fanatics plots Australian expansion, eyes NRL partnership"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">Fanatics is \u201cconsidering opening a local store and signing a merchandise deal with\u201d Australia\u2019s National Rugby League, as it \u201cplots an expansion in the Australian market,\u201d according to Zoe Samios of AFR.com. Fanatics \u201calready has a foothold in Australia\u201d after signing deals in the past few years to make and sell sports apparel and collectibles for Australian teams, including the women\u2019s national soccer team, men\u2019s national soccer team and the Australian Football League. Over the next year, Fanatics \u201cwill increase the number of staff in Australia.\u201d It has hired new Managing Dir Sarah Flynn, who was most recently at Brand Collective, and is \u201cplanning to create 30 new jobs.\u201d Fanatics \u201cexpects that Australia will become its third or fourth-largest market for commerce\u201d outside the U.S. (<a href=\"https:\/\/www.afr.com\/companies\/retail\/sports-merchandise-giant-fanatics-plans-expansion-in-australia-20251124-p5nhul\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.afr.com\/companies\/retail\/sports-merchandise-giant-fanatics-plans-expansion-in-australia-20251124-p5nhul\">AFR.com, 1\/26<\/a>). <\/p>\n","protected":false},"excerpt":{"rendered":"Fanatics is \u201cconsidering opening a local store and signing a merchandise deal with\u201d Australia\u2019s National Rugby League, as&hellip;\n","protected":false},"author":2,"featured_media":438949,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[64,63,3389,160092,761,762,158,760,13198,85],"class_list":["post-438948","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nrl","tag-au","tag-australia","tag-international","tag-merchandise-and-collectibles","tag-national-rugby-league","tag-nationalrugbyleague","tag-nrl","tag-rugby","tag-soccer","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/438948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=438948"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/438948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/438949"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=438948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=438948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=438948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}