{"id":441708,"date":"2026-01-27T23:43:11","date_gmt":"2026-01-27T23:43:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/441708\/"},"modified":"2026-01-27T23:43:11","modified_gmt":"2026-01-27T23:43:11","slug":"nrl-2026-perth-bears-and-mcdonalds-team-up-for-family-first-major-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/441708\/","title":{"rendered":"NRL 2026: Perth Bears and McDonalds team up for family-first major partnership"},"content":{"rendered":"<p>The Perth Bears have announced McDonald\u2019s as their newest Major Partner under a three-year deal that will also see the Ronald McDonald House Charities become the official charity partner of the NRL\u2019s newest franchise.\u00a0<\/p>\n<p>Starting this year,\u00a0the\u00a0deal will see the iconic Golden Arches feature on one panel on the back of the Perth Bears shorts for seasons 2027 and 2028.\u00a0<\/p>\n<p>But the partnership will be much more than just a logo on apparel, with the fast-food giant to play an integral part in the Perth Bears game-day experience with exclusive family-focused activations and prizes.\u00a0McDonald\u2019s will also be Coffee Retail Partner of the Perth Bears.\u00a0<\/p>\n<p>The Bears will also support Ronald McDonald House Charities, the not-for-profit organisation that supports families by providing a supportive home away-from-home for sick children and their loved ones during vital medical treatment.\u00a0<\/p>\n<p>Perth Bears CEO Anthony De\u00a0Ceglie\u00a0said the club was incredibly proud to partner with McDonald\u2019s &#8211; especially considering the enormous impact of Ronald McDonald House on rural families across the vast State of WA needing medical help in Perth.\u00a0\u00a0<\/p>\n<p>\u201cThe Perth Bears are the most exciting story in Australian sport thanks to the rise and rise of the NRL under the leadership of Australian Rugby League Commission chair Peter V&#8217;landys and NRL CEO Andrew Abdo,\u201d De Ceglie said.\u00a0<\/p>\n<p>\u201cMcDonald\u2019s have a long and proud history of supporting the code across Australia and Western Australia; so,\u00a0it\u2019s\u00a0a natural fit for the league\u2019s newest franchise.\u00a0<\/p>\n<p>\u201cBeing born and raised in Western Australia; I\u2019ve also personally seen the enormous impact Ronald McDonald House Charities has had for children and their families from across our vast State who need to come to Perth for vital and often lifesaving medical treatment.\u201d\u00a0<\/p>\n<p>Mary\u00a0Vrancic\u00a0,\u00a0Senior Director of Marketing at\u00a0McDonald\u2019s said,\u00a0\u201cPerth has a special connection with sport and the unforgettable moments it brings to fans.\u00a0<\/p>\n<p>\u201cAt Macca\u2019s, we\u2019re\u00a0passionate about\u00a0playing an active role\u00a0in our\u00a0communities and championing the love of\u00a0footy\u00a0across Australia.\u00a0<\/p>\n<p>\u201cWe\u2019re\u00a0proud to\u00a0join forces with the Perth Bears\u00a0and\u00a0can\u2019t\u00a0wait\u00a0to\u00a0kick off an incredible\u00a0season\u00a0together.\u201d<\/p>\n<p>Perth Bears Head Coach and NRL Immortal Mal Meninga\u00a0also said that partnering with McDonalds offered a massive opportunity to connect and give back to West Australian families.\u00a0\u00a0<\/p>\n<p>\u201cRugby League is built on the idea of\u00a0family\u00a0and nobody understands that better than McDonald\u2019s,\u201d he said.\u00a0<\/p>\n<p>\u201cWhen we step onto the field in\u00a02027\u00a0we want to know we\u2019re playing for something bigger than\u00a0points on the board and being able to support families in the toughest of moments is exactly the impact we want to make as a club.\u201d\u00a0<\/p>\n<p>Perth Bears General Manager of Commercial Katie Roberts\u00a0said partnering with McDonald\u2019s was another significant step in building the Perth Bears brand and delivering value to our fans.\u00a0<\/p>\n<p>\u201cThis collaboration brings together a trusted household name and a club with big ambitions, united by a shared commitment to community, family, and creating memorable experiences,\u201d Ms Roberts said.\u00a0<\/p>\n<p>\u201cWe\u2019re\u00a0excited about what this means for our supporters and the positive impact we can make together.\u201d\u00a0<\/p>\n<p>McDonalds will feature as a back panel shorts partner of the Perth Bears on-field and training shorts. The partnership also makes McDonald\u2019s the official quick-service restaurant and coffee retail partner for the club from 2026-2028. Ronald McDonald House Charities will be the Official Charity Partner of the Perth Bears.\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The Perth Bears have announced McDonald\u2019s as their newest Major Partner under a three-year deal that will also&hellip;\n","protected":false},"author":2,"featured_media":441709,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[64,63,761,762,158,85],"class_list":["post-441708","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nrl","tag-au","tag-australia","tag-national-rugby-league","tag-nationalrugbyleague","tag-nrl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/441708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=441708"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/441708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/441709"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=441708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=441708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=441708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}