Highfalutin fashion house Balenciaga has launched new\u00a0in-game apparel for NBA 2K26, the latest iteration of the highly successful NBA video game simulation series from 2K.<\/p>\n
It follows the reveal of the Balenciaga<\/a> Fall 26 Collection and the Balenciaga NBA<\/a> Collaboration. This launch further develops on Balenciaga\u2019s interest in engagement with major global gaming brands, acknowledging the world\u2019s entertainment industry as an exciting place to assert individuality and community alike, the fashion house said.<\/p>\n Leveraging this space, select pieces of the Balenciaga NBA Collaboration are now available for purchase in NBA 2K26.<\/p>\n Players can customize their MyPLAYERS with apparel from the collection, including coach jackets, oversized T-shirts, tracksuits, and zip-up hoodies, translating Balenciaga\u2019s House codes into an interactive collaboration in NBA 2K26.<\/p>\n This first selection of apparel is available in-game through 30 January 2026,with additional content debuting in future NBA 2K26 seasons.<\/p>\n The clothing\u2019s primary palette is that of the NBA logo\u2014electric blue, scarlet, and white\u2014plus Balenciaga\u2019s storied black. Many pieces are marked with the numeral 10\u2014as in 10 avenue George V, the House\u2019s address\u2014and a combination of the two brands\u2019 multiple logo marks.<\/p>\n Parallel to this launch, physical pieces from the Balenciaga NBA Collaboration are available to purchase in select Balenciaga stores worldwide and on\u00a0 balenciaga.com, preceding the rest of the Balenciaga Fall 26 Collection.<\/p>\n Join more than 30,000 advertising industry experts<\/p>\n Get all the latest advertising and media news direct to your inbox from B&T.<\/p>\n \t\tSubscribe\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"Highfalutin fashion house Balenciaga has launched new\u00a0in-game apparel for NBA 2K26, the latest iteration of the highly successful…\n","protected":false},"author":2,"featured_media":442049,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,7440,590,85],"class_list":["post-442048","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-au","tag-australia","tag-balenciaga","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/442048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=442048"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/442048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/442049"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=442048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=442048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=442048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}