{"id":442491,"date":"2026-01-28T08:00:08","date_gmt":"2026-01-28T08:00:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/442491\/"},"modified":"2026-01-28T08:00:08","modified_gmt":"2026-01-28T08:00:08","slug":"nongshim-spices-up-jimmy-kimmel-live-with-comedy-skit","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/442491\/","title":{"rendered":"Nongshim spices up &#8216;Jimmy Kimmel Live!&#8217; with comedy skit"},"content":{"rendered":"<p><img src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/01\/50036b39-caf3-45ff-8ee6-c5d920f18540.jpg\" style=\"height: auto; aspect-ratio: 1920 \/ 1080; width: 100%\" alt=\"Members of the skit cast of ABC\u2019s \u201cJimmy Kimmel Live!\u201d eat Shin Ramyun during a segment that aired Monday (local time). Courtesy of Nongshim  \" decoding=\"async\" loading=\"eager\" fetchpriority=\"high\"\/><\/p>\n<p>Members of the skit cast of ABC\u2019s \u201cJimmy Kimmel Live!\u201d eat Shin Ramyun during a segment that aired Monday (local time). Courtesy of Nongshim  <\/p>\n<p class=\"editor-p\">Korea\u2019s largest instant noodle brand, Nongshim, made its U.S. television debut with a product placement on ABC\u2019s \u201cJimmy Kimmel Live!\u201d <\/p>\n<p class=\"editor-p\">The ad featured Nongshim\u2019s flagship product Shin Ramyun in a skit that aired Monday (local time). Guillermo Rodriguez, a member of the show\u2019s cast, appeared in the scene slurping the noodles to recover from fatigue and make ends meet.<\/p>\n<p class=\"editor-p\">It marked the first time a Korean instant noodle product appeared on a mainstream U.S. television show. One of the country\u2019s most popular late-night programs, \u201cJimmy Kimmel Live!\u201d debuted in 2003 and has since built a large following, currently averaging about 2.1 million viewers per episode. <\/p>\n<\/p>\n<p class=\"editor-p\">Shin Ramyun\u2019s television appearance followed Nongshim\u2019s launch of a new global marketing campaign for the product last November, featuring K-pop girl group Aespa. The company released promotional videos on YouTube as part of the campaign, which was carried out under the slogan \u201cSpice Up Your Life.\u201d<\/p>\n<p class=\"editor-p\">In October, Nongshim also placed a Shin Ramyun advertisement in collaboration with Netflix\u2019s hit animated series \u201cKPop Demon Hunters\u201d on New York\u2019s Times Square. In the same month, the company operated a Shin Ramyun pop-up store at a terminal at John F. Kennedy International Airport in New York.<\/p>\n<p class=\"editor-p\">\u201cShin Ramyun\u2019s scene-stealing appearance on \u2018Jimmy Kimmel Live!\u2019 shows that the product has become a K-food icon in the U.S.,\u201d a Nongshim official said. <\/p>\n<p class=\"editor-p\">\u201cWe will continue to promote our slogan, \u2018Spicy Happiness in Noodles,\u2019 to global consumers and strengthen Nongshim\u2019s position as a global brand.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"Members of the skit cast of ABC\u2019s \u201cJimmy Kimmel Live!\u201d eat Shin Ramyun during a segment that aired&hellip;\n","protected":false},"author":2,"featured_media":442492,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,63,134,427],"class_list":["post-442491","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-au","tag-australia","tag-entertainment","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/442491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=442491"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/442491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/442492"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=442491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=442491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=442491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}