Featuring Lauren Bell, Radha Yadav and Shreyanka Patil, the campaign draws parallels between elite sport and high-efficiency solar technology to reinforce Grew Solar\u2019s future-focused vision.<\/p>\n
\n\t\t\tJanuary 28, 2026. By News Bureau\t\t<\/p>\n
Grew Solar, a solar PV module manufacturer, has unveiled its new brand film in association with the Royal Challengers Bengaluru Women\u2019s Team. Featuring Lauren Bell, Radha Yadav, and Shreyanka Patil from the RCB Women\u2019s squad, the film reinforces the company\u2019s commitment to performance, resilience and a future powered by clean energy.<\/p>\n
Conceptualised by EiPi Media, Mumbai, the brand film draws a strong parallel between high performance in sport and high efficiency in solar technology. Through the presence of RCB Women players, Grew Solar brought alive the idea that consistent results are driven by discipline, teamwork and the right technology behind the scenes. The campaign aims to build a stronger recall for Grew Solar as a dependable and future-focused solar partner for India.<\/p>\n
The film showcases how today\u2019s generation is looking for brands that combine performance with purpose. Just as elite athletes rely on precision, strength and reliability to perform at the highest level, Grew positions its solar PV modules as engineered for long term efficiency, durability and trust.<\/p>\n
Speaking on the launch, Vinay Thadani, CEO & Director, Grew Solar, said, \u201cThis brand film is a celebration of performance with purpose. Partnering with the RCB Women\u2019s Team allows us to connect with a new generation that values excellence, ambition and sustainability. At Grew Solar, we believe clean energy is not just about technology, it is about building a stronger future with the right intent and partners.\u201d<\/p>\n
The TVC aims to be amplified across digital platforms, including YouTube, Instagram and LinkedIn, along with on-ground integrations and visibility through the RCB Women\u2019s ecosystem, enabling the brand to reach a wide and engaged audience.<\/p>\n
Rohit Reddy, Founder & CEO, EiPi Media, said, \u201cThe brief from Grew Solar was clear and well-structured, which made execution seamless. Their backend preparation and decision-making enabled us to deliver high-impact assets within the assigned timeline, without compromising on quality or storytelling. This kind of ease of collaboration, backed by strong internal alignment, is where EiPi Media does its best work; fast, focused, and outcome-driven.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Featuring Lauren Bell, Radha Yadav and Shreyanka Patil, the campaign draws parallels between elite sport and high-efficiency solar…\n","protected":false},"author":2,"featured_media":442544,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[77,64,63,99,740,229986,229985,216592,229984,229987,72835,229989,85,229988],"class_list":{"0":"post-442543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cricket","8":"tag-asia-pacific","9":"tag-au","10":"tag-australia","11":"tag-business","12":"tag-cricket","13":"tag-eipi-media","14":"tag-grew-solar-tvc","15":"tag-rcb-women","16":"tag-rcb-women-tvc","17":"tag-rohit-reddy","18":"tag-royal-challengers-bengaluru","19":"tag-solar-partner","20":"tag-sports","21":"tag-vinay-thadani"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/442543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=442543"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/442543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/442544"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=442543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=442543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=442543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}