{"id":442709,"date":"2026-01-28T10:22:10","date_gmt":"2026-01-28T10:22:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/442709\/"},"modified":"2026-01-28T10:22:10","modified_gmt":"2026-01-28T10:22:10","slug":"liv-golf-announces-rolex-as-an-official-partner","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/442709\/","title":{"rendered":"LIV Golf announces Rolex as an Official Partner"},"content":{"rendered":"

LIV Golf today announced Rolex as an Official Partner. The partnership will focus on delivering a hospitality programme for the Swiss watchmaker\u2019s guests.<\/p>\n

The announcement comes just 24 hours after the DP World Tour and Rolex<\/a> announced a long-term extension of their long-standing partnership.<\/p>\n

\"LIV<\/p>\n

LIV Golf CEO Scott O\u2019Neil<\/p>\n

\u201cRolex is synonymous with excellence in golf, defined by precision, performance, and a truly global perspective,\u201d said LIV Golf CEO Scott O\u2019Neil. \u201cThis partnership reflects a shared commitment to the game\u2019s comprehensive ecosystem around the world, advancing golf at every level \u2013 from amateur development to the highest levels of professional competition. Rolex\u2019s long-standing association with the world\u2019s premier athletes and sports events \u2013 across golf, tennis, motor sport and beyond \u2013 aligns with LIV Golf\u2019s international roster of talent.\u201d<\/p>\n

Arnaud Boetsch, Rolex Director of Communication and Image, said: \u201cFor nearly six decades, Rolex has been deeply engaged with the world of golf, supporting the game\u2019s most established events, leading players, governing bodies and grassroots programmes. This partnership with LIV Golf will expand our presence to new locations across the globe for guests with unique experiences, elevated hospitality and special moments with some of the sport\u2019s best players.\u201d<\/p>\n

Rolex\u2019s presence in LIV Golf will be anchored in premium hospitality, enabling the Swiss watchmaker to provide enhanced guest experiences in international territories, as well as ensuring wider access to leading players. The League\u2019s calendar allows engagement in new markets, outside of the traditional heartlands of the US and UK, including Australia, Hong Kong, Singapore, South Africa, and Mexico. The 2026 LIV Golf season will feature 14 events across 10 countries and five continents, beginning with the season opener in Riyadh, Saudi Arabia from February 4\u20137, and comprising the League\u2019s first-ever event in South Africa from March 19\u201322.<\/p>\n

\"\"<\/p>\n

Quinn Harris<\/p>\n

LIV Golf\u2019s roster features several Rolex Testimonees competing across different teams in the League, with a number taking on leadership roles as captains, including Bryson DeChambeau, Martin Kaymer, Phil Mickelson, Joaquin Niemann, and Jon Rahm. They are joined by fellow Testimonees, Thomas Detry, Anirban Lahiri, Carlos Ortiz, and Victor Perez. Together, they reinforce Rolex\u2019s commitment to performance at the highest levels of the game.<\/p>\n

The League becomes part of Rolex\u2019s global sports portfolio, complementing and reinforcing its long-term support of the growth of golf globally, including partnerships with all major championships in the men\u2019s and women\u2019s game, the PGA TOUR\u00ae, the DP World Tour, the Asian Tour, the LPGA Tour, and the Ladies European Tour.<\/p>\n

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Main Image: Jared C. Tilton<\/p>\n

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