{"id":443197,"date":"2026-01-28T15:39:12","date_gmt":"2026-01-28T15:39:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/443197\/"},"modified":"2026-01-28T15:39:12","modified_gmt":"2026-01-28T15:39:12","slug":"why-the-south-sydney-rabbitohs-have-trademarked-random-souths-guy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/443197\/","title":{"rendered":"Why the South Sydney Rabbitohs have trademarked \u2018Random Souths Guy\u2019"},"content":{"rendered":"<p>\u201cWe know from the photos we see on social media and the things that people send us that our fans are very proud to wear the jersey at any sporting and entertainment event that they can,\u201d Solly explained.<\/p>\n<p>\u201cOver the weekend I had people sending me photos from the tennis, the Big Bash final, of Rabbitohs fans in their jerseys.<\/p>\n<p><img decoding=\"async\" alt=\"A Rabbitohs fan amongst a crowd of mourners for Queen Elizabeth II.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/01\/8718803d1598f8dc7f4683d6a85341533d181b43c51ac03580319dfeb5da6c0b.png\" height=\"349\" width=\"620\" \/><\/p>\n<p>A Rabbitohs fan amongst a crowd of mourners for Queen Elizabeth II.Credit: CNN<\/p>\n<p>\u201cSo the Random Souths Guy is just that, it\u2019s a phenomenon that\u2019s unique to our club and in some ways unique to Australian sport.<\/p>\n<p>\u201cWe\u2019ve been on a journey since 2018 to own as much of our intellectual property as we can get.<\/p>\n<p>\u201cThe NRL acknowledged back in 2018 that the clubs were the owners of their logos and their intellectual property, and since then we have been ensuring that the club\u2019s ownership of intellectual property is protected for our members, fans and commercial partners.<\/p>\n<p>\u201cWe feel that\u2019s really important for now and the future. It\u2019s something that American and European sporting clubs have been doing for many years and it\u2019s something we wanted to follow to make sure that the club is protected.\u201d<\/p>\n<p><img decoding=\"async\" alt=\"A Souths fan watches the wrestling at the WWE Crown Jewell in Perth.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/01\/dc47bccbed70d787e73a420cd64a04eb49761327.jpeg\" height=\"349\" width=\"620\" \/><\/p>\n<p>A Souths fan watches the wrestling at the WWE Crown Jewell in Perth.Credit: Facebook<\/p>\n<p>Such is the popularity of the movement that \u201cRandom Souths Guy Sightings\u201d, a Facebook page celebrating the phenomenon, has almost 47,000 followers.<\/p>\n<p>While South Sydney\u2019s trademark application seeks protections for a range of goods and services, from digital rights to sporting wear, Solly said there are no immediate plans to commercialise Random Souths Guy.<\/p>\n<p>Loading<\/p>\n<p>\u201cNot really, because the merch that Random Souths Guys and Girls love the most is our jerseys,\u201d Solly said.<\/p>\n<p>\u201cIn some ways, the fact they love wearing the jersey, in of itself, says it all. We don\u2019t need to put any special merchandise out because they\u2019re wearing the jerseys all around the world.\u201d<\/p>\n<p>News, results and expert analysis from the weekend of sport sent every Monday. <a href=\"https:\/\/www.watoday.com.au\/link\/follow-20170101-p56jal\" rel=\"nofollow noopener\" target=\"_blank\">Sign up for our Sport newsletter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cWe know from the photos we see on social media and the things that people send us that&hellip;\n","protected":false},"author":2,"featured_media":443198,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[64,63,761,762,158,85],"class_list":["post-443197","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nrl","tag-au","tag-australia","tag-national-rugby-league","tag-nationalrugbyleague","tag-nrl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/443197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=443197"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/443197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/443198"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=443197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=443197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=443197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}