{"id":443313,"date":"2026-01-28T16:52:09","date_gmt":"2026-01-28T16:52:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/443313\/"},"modified":"2026-01-28T16:52:09","modified_gmt":"2026-01-28T16:52:09","slug":"heres-what-a-280-kpop-demon-hunters-toy-looks-like-which-you-can-preorder-now","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/443313\/","title":{"rendered":"Here\u2019s What A $280 \u2018KPop Demon Hunters\u2019 Toy Looks Like, Which You Can Preorder Now"},"content":{"rendered":"<p><img decoding=\"async\" class=\" top-image\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/01\/1769619129_134_0x0.png\" alt=\"Screenshot 2026-01-28 092931\" data-height=\"540\" data-width=\"842\" fetchpriority=\"high\" style=\"position:absolute;top:0\"\/><\/p>\n<p>We knew that Netflix had partnered with both Hasbro and Mattel to try and get out a bunch of KPop Demon Hunter toys as soon as they realized what a big hit it was, but now we can see <a class=\"color-link\" href=\"https:\/\/www.reuters.com\/business\/media-telecom\/mattel-unveils-new-kpop-demon-hunters-dolls-aiming-stoke-franchise-longevity-2026-01-27\/?utm_sf_post_ref=660482727&amp;utm_source=Facebook&amp;utm_sf_cserv_ref=114050161948682&amp;utm_medium=Social\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.reuters.com\/business\/media-telecom\/mattel-unveils-new-kpop-demon-hunters-dolls-aiming-stoke-franchise-longevity-2026-01-27\/?utm_sf_post_ref=660482727&amp;utm_source=Facebook&amp;utm_sf_cserv_ref=114050161948682&amp;utm_medium=Social\" aria-label=\"what Mattel specifically\">what Mattel specifically<\/a> has been cooking up. And fans can now pre-order what\u2019s being shown. There are action figures, keychains, minifigs, Polly Pocket versions and even American Girl Dolls. And that\u2019s just the first wave.  <\/p>\n<p>However, there are even more high-end toys that, at some point, though some may no longer call them toys, but \u201cscale figures,\u201d (though they <a class=\"color-link\" href=\"https:\/\/www.sideshow.com\/collectibles\/kpop-demon-hunters-rumi-hot-toys-915245?cjdata=MXxOfDB8WXww&amp;var=915245&amp;cjevent=911778a6fc5311f0827c01270a82b821&amp;utm_source=cj&amp;utm_medium=affiliate&amp;utm_campaign=101510305_17127937\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.sideshow.com\/collectibles\/kpop-demon-hunters-rumi-hot-toys-915245?cjdata=MXxOfDB8WXww&amp;var=915245&amp;cjevent=911778a6fc5311f0827c01270a82b821&amp;utm_source=cj&amp;utm_medium=affiliate&amp;utm_campaign=101510305_17127937\" aria-label=\"are sold by Hot Toys\">are sold by Hot Toys<\/a>). Preorders for those figures have gone live, and they are a whopping $280 for Rumi, and Zoey and Mira are $260. I\u2019m not quite sure why there\u2019s a price difference there. <\/p>\n<p>They look\u2026incredibly good. Here they are, starting with Rumi:<\/p>\n<p>Zoey:<\/p>\n<p>Play Puzzles &amp; Games on Forbes<\/p>\n<p>Mira:<\/p>\n<p>They are 11 inches tall, 1\/6th scale, and are easily the most movie-accurate thing being sold for the franchise right now. The problem, however, is when they\u2019ll arrive. Even if you preorder right now, they are not even expected to ship until at least a year from now in January 2027 or even, at the latest, Hot Toys says June 2027. At that point you\u2019re probably just two years away from KPop Demon Hunters 2 on Netflix (estimated to arrive in 2029).<\/p>\n<p>Is all this fuss worth it? It has two faces, eight hands (interchangeable), a sword, mic, smartphone, ramen, lightstick, poster, banner and backdrop. And the toy (figure) has 28 points of articulation to pose it to use all those things. That\u2019s Rumi, anyway, and the other girls have their own specific weapons, of course.<\/p>\n<p>The next-closest price I\u2019ve seen to these Hot Toys figures is the Mattel American Girl Dolls, which retail for $165 each and won\u2019t ship until November 2027. Most of the Mattel toys will not ship until fall 2027, so we\u2019re looking at around a year and a half after the movie actually came out. Given production development and manufacturing for something like this, it\u2019s not unusual. What\u2019s unusual is for a new IP like this to explode so both Netflix and these toy companies scramble to try to create things to sell. Netflix has said that this is its \u201cFrozen\u201d IP, which may have sounded goofy at first, but now that seems like a very true statement. This movie has been on Netflix\u2019s top 10 list for over 7 months now, is its most-watched film by a significant margin, and is probably about to win 2 Oscars. So yeah, I can see people hooked enough to buy $280-260 figures, or even $740 worth, easily.<\/p>\n<p>Follow me <a class=\"color-link\" href=\"https:\/\/twitter.com\/PaulTassi\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/twitter.com\/PaulTassi\" aria-label=\"on Twitter\">on Twitter<\/a> and <a class=\"color-link\" href=\"https:\/\/www.youtube.com\/channel\/UCg6K8i6OGobyZNoPIsCW9uQ?sub_confirmation=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.youtube.com\/channel\/UCg6K8i6OGobyZNoPIsCW9uQ?sub_confirmation=1\" aria-label=\"YouTube\">YouTube<\/a><a class=\"color-link\" href=\"https:\/\/www.youtube.com\/channel\/UCg6K8i6OGobyZNoPIsCW9uQ\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.youtube.com\/channel\/UCg6K8i6OGobyZNoPIsCW9uQ\" aria-label=\".\">.<\/a><\/p>\n<p>Pick up my sci-fi novels the <a class=\"color-link\" href=\"https:\/\/www.amazon.com\/gp\/product\/B08G1MRFTM?ref_=dbs_dp_rwt_sb_tkin&amp;binding=kindle_edition\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.amazon.com\/gp\/product\/B08G1MRFTM?ref_=dbs_dp_rwt_sb_tkin&amp;binding=kindle_edition\" aria-label=\"Herokiller series\">Herokiller series<\/a> and <a class=\"color-link\" href=\"https:\/\/www.amazon.com\/dp\/B08KYDGG73?binding=paperback&amp;ref=dbs_dp_rwt_sb_pc_tpbk\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.amazon.com\/dp\/B08KYDGG73?binding=paperback&amp;ref=dbs_dp_rwt_sb_pc_tpbk\" aria-label=\"The Earthborn Trilogy\">The Earthborn Trilogy<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"We knew that Netflix had partnered with both Hasbro and Mattel to try and get out a bunch&hellip;\n","protected":false},"author":2,"featured_media":443314,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,230268,136],"class_list":{"0":"post-443313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-kpop-demon-hunters-toys","12":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/443313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=443313"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/443313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/443314"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=443313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=443313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=443313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}