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Prostate Cancer UK has announced renowned British menswear brand Charles Tyrwhitt as the headline sponsor of its golf programme for 2026, marking the charity\u2019s first-ever dedicated sponsorship of its golf activity.<\/p>\n
The partnership will see the leading high-street retailer support Prostate Cancer UK\u2019s work across the sport, including its community golf programme and The Big Golf Race, the UK\u2019s biggest golf fundraising challenge. Together, the programmes play a vital role in raising awareness of prostate cancer and raising money to support groundbreaking research like Prostate Cancer UK\u2019s TRANSFORM trial, which aims to find the best way to screen men for the disease and save thousands of lives every year.<\/p>\n
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The partnership will focus on three core areas: raising awareness, raising funds and amplifying impact through golf. Charles Tyrwhitt, whose Performance range is tailored for both the course and the clubhouse, will support the charity through messaging instore and across their website, customer emails and social channels, helping bring lifesaving prostate cancer awareness into everyday customer touchpoints, as well as through social media, web and email.<\/p>\n
Fundraising will be driven through the sale of \u2018Man of Men\u2019 badges, including an exclusive magnetic badge. Charles Tyrwhitt also will be involved across hundreds of supporter-led events, including the charity\u2019s end-of-season golf championships in the Southeast, Midlands and Yorkshire.<\/p>\n
Charles Tyrwhitt will also be headline sponsor of The Big Golf Race, which has raised over \u00a36 million since 2020, and feature prominently across the key moments of the 2026 campaign.<\/p>\n
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Chris Jarrett, Director of Fundraising at Prostate Cancer UK said: \u201cWe\u2019re delighted to tee off this partnership with Charles Tyrwhitt, marking an exciting new chapter in our golf programme.<\/p>\n
\u201cCharles Tyrwhitt are joining us as headline sponsor of our work in golf, supporting us to reach more men with lifesaving messages about their health and funding groundbreaking research working towards a future where no man dies of prostate cancer.<\/p>\n
\u201cWith prostate cancer now the most common cancer in the UK, we\u2019re excited to be partnering with a company that wants to make a real difference at a pivotal moment for men\u2019s health.\u201d<\/p>\n
Joe Irons, Chief Marketing Officer at Charles Tyrwhitt, said: \u201cProstate Cancer UK\u2019s mission certainly resonates with us as a brand. Our customers are the very people this message needs to reach, and we\u2019re proud to help raise awareness and support this vital work.
\u201cAs golf is a real source of enjoyment for many of us, it felt like a natural fit to get behind Prostate Cancer UK\u2019s 2026 golf programme. We\u2019re looking forward to this partnership coming to life over the next few months.\u201d<\/p>\n