{"id":443721,"date":"2026-01-28T21:07:07","date_gmt":"2026-01-28T21:07:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/443721\/"},"modified":"2026-01-28T21:07:07","modified_gmt":"2026-01-28T21:07:07","slug":"nbas-tap-to-watch-continues-to-yield-results","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/443721\/","title":{"rendered":"NBA\u2019s Tap to Watch continues to yield results"},"content":{"rendered":"<p class=\"c-paragraph sections-media \">The NBA\u2019s Tap to Watch initiative, which was <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/17\/nba-adds-tap-to-watch-feature-for-leagueteampartner-sites-to-aid-game-discoverability\/\" target=\"_blank\" rel=\"nofollow noopener\">launched before this season<\/a> and is a <a href=\"https:\/\/www.sports-business-awards-tech.com\/2026\/nominees\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sports-business-awards-tech.com\/2026\/nominees\">Sports Business Awards Tech 2026 nominee<\/a>, continues to yield results for the league, as the effort has driven fans to more than 10 million live game streams, with nationally televised games making up 75% of that engagement.<\/p>\n<p class=\"c-paragraph sections-media \">The NBA App also continues to see better engagement over last season after the league improved a number of features. There\u2019s been a 30% year-over-year uptick in game page visits per user per week in the app, as it added new features on those pages like \u201cCatch Up with Key Plays\u201d and \u201cMulti-view.\u201d Additionally, there\u2019s been a 68% increase in player profile page visits per week after game pages were overhauled late last season.<\/p>\n<p class=\"c-paragraph sections-media \">Per data from Sensor Tower, the NBA App finished 2025 with 8.4 million downloads across the Apple Store and Google Play, which is tops among all league-owned sports mobile apps. <\/p>\n","protected":false},"excerpt":{"rendered":"The NBA\u2019s Tap to Watch initiative, which was launched before this season and is a Sports Business Awards&hellip;\n","protected":false},"author":2,"featured_media":443722,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,726,590,85],"class_list":["post-443721","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-au","tag-australia","tag-basketball","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/443721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=443721"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/443721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/443722"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=443721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=443721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=443721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}