Adobe Firefly<\/a>, Adobe\u2019s all-in-one app for AI-assisted content ideation, creation and production. Moonvalley will also be integrating Adobe\u2019s commercially safe Firefly Text-to-Image directly into the Moonvalley app as well as Voyager, the company\u2019s upcoming control platform.<\/p>\nThis partnership means Moonvalley to deliver commercially safe image generation, alongside a commercially safe text-to-video pipeline within the Marey AI model. Moonvalley says it will also be releasing a new Adobe Premiere Pro marketplace panel so it can seamlessly integrate the Marey model into filmmaking workflows.<\/p>\n
Firefly can create AI content that is commercially safe, protecting users from the threat of legal … More action for copyright infringement.<\/p>\n
Adobe<\/p>\n
Trained On Commercially Safe Content<\/p>\n
This new partnership has been set up to reinforce a shared belief by both companies that powerful generative AI can be built without taking advantage of creators\u2019 work. Both companies chose to train their models with commercially safe content giving professional creators the legal confidence they need to produce enterprise-grade projects.<\/p>\n
\u201cWe\u2019re excited to collaborate with companies like Moonvalley who share our commitment to responsible innovation and putting creators\u2019 rights at the center of generative AI development,\u201d says Hannah Elsakr, Vice President, New GenAI Business Ventures at Adobe.<\/p>\n
\u201cThrough this collaboration, Adobe Firefly is enabling even more people to create commercially safe video content through our collaboration with Moonvalley. Since launching the Firefly family of creative generative AI models in 2023, Adobe has led the way in building AI that\u2019s commercially safe by design \u2014 including the industry\u2019s first commercially safe video model with Firefly Video Model \u2014 so that everyone from independent creators to global brands can confidently integrate AI into their workflows without legal risk.\u201d<\/p>\n
Compatibility With Adobe\u2019s Ecosystem<\/p>\n
Moonvalley\u2019s CEO and co-founder, Naeem Talukdar, adds, \u201cThe response to Moonvalley\u2019s Marey model proved that studios and agencies need video AI they can deploy commercially. Now we\u2019re embedding that capability directly into Adobe\u2019s creative ecosystem while bringing their licensed image generation into our platform.”<\/p>\n
Adobe Firefly users will soon be able to access Moonvalley’s Marey AI model for creating video … More content using Firefly Boards.<\/p>\n
Adobe<\/p>\n
“When you combine our licensed video generation with Adobe\u2019s commercially safe image models, you get the industry’s first fully commercially safe image and video ecosystem. It’s about removing the friction between powerful AI and real production workflows. Together, we’re not just integrating products\u2014we’re proving that responsible AI development creates better outcomes for professional creators.\u201d<\/p>\n
Over the past six months, Adobe has stepped up its program of integrating alternative AI models into its Firefly ecosystem giving creators more choice of AI models to work with. We\u2019re integrating partner models into the Firefly ecosystem in response to customer feedback about which creative AI tools they\u2019re using in their day-to-day work.<\/p>\n
No matter which model creators choose to use within Adobe\u2019s products, the content they generate or upload is never used to train generative AI models. Adobe says this has always been true for Firefly and is a strict requirement in all its partnership agreements.<\/p>\n
To promote transparency, Adobe attaches Content Credentials which is a virtual \u201cnutrition label\u201d for digital content to AI-generated outputs in the Firefly app. These credentials clearly indicate whether the content was created using a commercially safe Firefly model or a partner model, helping customers identify the source of the AI output and make informed decisions about its commercial use.<\/p>\n","protected":false},"excerpt":{"rendered":"Adobe has joined forces with Moonvalley to offer more choice of AI models from within Adobe Firefly. ……\n","protected":false},"author":2,"featured_media":4469,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,6223,254,255,64,63,6224,3546,105,6222],"class_list":{"0":"post-4468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-ai-research","10":"tag-artificial-intelligence","11":"tag-artificialintelligence","12":"tag-au","13":"tag-australia","14":"tag-commercially-safe-ai-video","15":"tag-moonvalley","16":"tag-technology","17":"tag-video-ai"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/4468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=4468"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/4468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/4469"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=4468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=4468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=4468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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