{"id":447809,"date":"2026-01-30T17:38:06","date_gmt":"2026-01-30T17:38:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/447809\/"},"modified":"2026-01-30T17:38:06","modified_gmt":"2026-01-30T17:38:06","slug":"detroit-pistons-see-growth-in-business-operations-corporate-partners","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/447809\/","title":{"rendered":"Detroit Pistons see growth in business operations, corporate partners"},"content":{"rendered":"<p class=\"c-paragraph sections-franchises \">The Pistons\u2019 surge to the top of the NBA standings is delivering a \u201cwindfall for the franchise\u2019s business operations,\u201d as the team has signed 18 new corporate partners this season and sponsorship revenue is up 32%, according to Jay Davis of CRAIN\u2019S DETROIT BUSINESS. The Pistons, at 34-12, have the Eastern Conference\u2019s best record and are \u201con pace\u201d for their best regular season since going 59-23 in 2007-8. The new sponsors represent a \u201cvariety of industries\u201d that include locally based businesses, restaurants and auto dealers. They have joined amid a \u201cdramatic turnaround for the team,\u201d which is experiencing a \u201crecord-setting year\u201d for the franchise\u2019s commercial operations, in part due to the team\u2019s \u201csuccess on the court, increased national visibility and renewed corporate confidence in the franchise.\u201d Pistons Chief Revenue Officer Dan Lefton said that the team now has 90 corporate partners &#8212; a number the team \u201cwatches carefully to avoid oversaturation.\u201d Lefton added that the number is 10 more than last season, and 40 more than five years ago. He said that renewal rates from existing partners are \u201cmore than 90%,\u201d with the \u201caverage length of each partnership at three to five years.\u201d Lefton declined to share specific figures but said that \u201call renewing partners have increased their financial commitment\u201d (<a href=\"https:\/\/www.crainsdetroit.com\/sports-recreation\/detroit-pistons-revival-sparks-surge-sponsorships-revenue\" target=\"_blank\" rel=\"nofollow noopener\">CRAIN\u2019S DETROIT BUSINESS, 1\/29<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"The Pistons\u2019 surge to the top of the NBA standings is delivering a \u201cwindfall for the franchise\u2019s business&hellip;\n","protected":false},"author":2,"featured_media":447810,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[557],"tags":[64,63,726,590,85],"class_list":["post-447809","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-au","tag-australia","tag-basketball","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/447809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=447809"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/447809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/447810"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=447809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=447809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=447809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}