{"id":453013,"date":"2026-02-02T05:28:11","date_gmt":"2026-02-02T05:28:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/453013\/"},"modified":"2026-02-02T05:28:11","modified_gmt":"2026-02-02T05:28:11","slug":"send-help-iron-lung-rule-box-office","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/453013\/","title":{"rendered":"&#8220;Send Help,&#8221; &#8220;Iron Lung&#8221; Rule Box-Office"},"content":{"rendered":"<p>            <a href=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/02\/send-help-iron-lung-rule-box-office.jpg\" data-caption=\"20th Century Studios\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" class=\"entry-thumb td-modal-image\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/02\/send-help-iron-lung-rule-box-office.jpg\"   alt=\"\" title=\"send-help-iron-lung-rule-box-office\"\/><\/a>20th Century Studios<\/p>\n<p>It has been a fascinating weekend at the box-office.<\/p>\n<p>Sam Raimi\u2019s \u201cSend Help\u201d came out on top, the well-received dark comedy\/survival horror tale performing above expectations to land a $20 million opening weekend domestically after a bumper Saturday of $7.1 million, down just $100,000 from its Friday (with previews) haul of $7.2 million.<\/p>\n<p>The R-rated film pulled in a further $8.1 million overseas from 47 markets for a $28 million start \u2013 a very healthy kick off for a $40 million budget genre feature.  It also gives Disney three titles now still dominating the global box-office with \u201cZootopia 2\u201d and \u201cAvatar: Fire and Ash\u201d still pulling in punters.<\/p>\n<p>One of the biggest stories of the weekend is \u201cIron Lung,\u201d YouTuber Markiplier\u2019s $3 million indie horror film, based on the indie horror video game, about a convict piloting a submarine in an ocean of blood.<\/p>\n<p>That title will come in a close second with $17.8 million domestically and a further $3.9 million overseas.  The film not only stars Mark Fischback (Markiplier) but was penned, directed, financed and self-distributed by him \u2013 bypassing studios altogether and marketing purely to his 73 million followers across digital platforms. That it even got in the same league as a major Disney release is remarkable.<\/p>\n<p>The other big film this weekend was the Brett Ratner-directed Melania Trump documentary \u201cMelania\u201d which pulled in $7 million domestically to come in third.  According to Amazon MGM, 72% of ticket buyers were female and 83% were above the age of 45 which are an underserved demographic at cinemas.<\/p>\n<p>While the critical reviews were dire, the CinemaScore was an \u2018A\u2019 suggesting the film did preach to the faithful.  As one box-office pundit put it, the film is playing more like a faith-based movie than a regular documentary.<\/p>\n<p>Finally, the Jason Statham-led \u201cShelter\u201d was pushed to sixth with $5.5 million, a fairly dismal start for a $50 million budget film though its $7.5 million overseas take was decidedly more impressive.<\/p>\n<p>In limited release, Charli xcx mockumentary \u201cThe Moment\u201d landed a $106,985 per screen average on four screens.  The Chris Pratt-led \u201cMercy\u201d fell to seventh in its second week, down 56% to $4.7 million and a worldwide haul to date of $41 million.<\/p>\n<p>Source: <a href=\"https:\/\/deadline.com\/2026\/02\/box-office-iron-lung-send-help-melania-shelter-1236703378\/\" rel=\"nofollow noopener\" target=\"_blank\">Deadline<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"20th Century Studios It has been a fascinating weekend at the box-office. Sam Raimi\u2019s \u201cSend Help\u201d came out&hellip;\n","protected":false},"author":2,"featured_media":453014,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[64,63,142132,134,344],"class_list":["post-453013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-au","tag-australia","tag-bigslider","tag-entertainment","tag-movies"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/453013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=453013"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/453013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/453014"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=453013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=453013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=453013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}