PARIS, FRANCE \u2013 Renault\u00a0celebrates its partnership with the\u00a0French Rugby Federation\u00a0in its latest advertising campaign.<\/p>\n
Partners for six years, Renault and the French national rugby team celebrate their shared vision in an intense sports film. Because in rugby, just as in the French manufacturer\u2019s vision, you must look back to move forward.<\/p>\n
Rugby is the only sport in which backward passes are mandatory to advance and gain ground. This unique feature is part of what makes the game so beautiful.<\/p>\n
Today, the French national team is a solid, mature one. They have learned from their difficulties, failures, and victories to improve their game and keep moving forward.<\/p>\n
For its part, Renault is continuing on its path by reinventing models that have made it successful in the past\u2014the Renault 5, Renault 4, and now the Twingo\u2014to affirm its commitment to reducing its carbon footprint. The brand continues to reinvent the spirit of \u201ccars for living\u201d and pave the way for more sustainable, more human, and resolutely modern mobility.<\/p>\n<\/p>\n
A new advertising film<\/p>\n
A sports film featuring\u00a0Damian Penaud, star player and record try scorer for France\u2019s national rugby team,\u00a0Micka\u00ebl Guillard, promising talent in the team, and\u00a0Fabien Galthi\u00e9, their manager.<\/p>\n
In the middle of a match, when Damian Penaud seems to be blocked, an inner voice calls out to him and tells him to look behind him. Time stands still, and he sees all the moments, training sessions, achievements, and trials that led him to this moment.<\/p>\n
At the end of the film, we discover that this voice belongs to Fabien Galthi\u00e9, his manager. Damian Penaud looks behind him and sees his teammate Micka\u00ebl Guillard at the other end of the field. He makes a long pass to him and Guillard scores a try. The film signed \u201clook back, to move forward,\u201d then reveals the old Renault 5, Renault 4 and Twingo, which are giving way to their new electric versions.<\/p>\n
It is the orchestral trip-hop track \u201cClubbed To Death\u201d (Kurayamino variation) by Australian artist Rob Dougan, a song made popular by the movie\u00a0The Matrix, which provides the campaign with musical support that is both impactful and introspectively profound.<\/p>\n
A cross-media European campaign<\/p>\n
In France, the film is broadcast on television, digital media, and social networks since January 29, ahead of the Six Nations tournament, which kicks off on February 5 with a match between France and Ireland at the\u00a0Stade de France. It will be accompanied by press inserts in sports and rugby newspapers and magazine.<\/p>\n
The campaign will be broadcast during all the major rugby events throughout the year, in France and Europe.<\/p>\n
\u201cWhen you\u2019re a rugby fan, you know that looking back is how you gain ground. It\u2019s an approach that seems counterintuitive at first glance, but it resonates with me and makes perfect sense for Renault today. We are proud to be a premium partner of the French Rugby Federation and their promising teams.\u201d said Arnaud Belloni, Global Chief Marketing Officer \u2013 Renault.<\/p>\n","protected":false},"excerpt":{"rendered":"PARIS, FRANCE \u2013 Renault\u00a0celebrates its partnership with the\u00a0French Rugby Federation\u00a0in its latest advertising campaign. Partners for six years,…\n","protected":false},"author":2,"featured_media":453357,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[64,63,234120,916,760,85],"class_list":["post-453356","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rugby","tag-au","tag-australia","tag-publicis-conseil","tag-renault","tag-rugby","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/453356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=453356"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/453356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/453357"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=453356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=453356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=453356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}