{"id":460320,"date":"2026-02-05T15:36:08","date_gmt":"2026-02-05T15:36:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/460320\/"},"modified":"2026-02-05T15:36:08","modified_gmt":"2026-02-05T15:36:08","slug":"fiba-drives-surge-in-basketball-and-womens-sports-in-germany-at-spobis-2026-about-fiba","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/460320\/","title":{"rendered":"FIBA drives surge in basketball and women\u2019s sports in Germany at SPOBIS 2026 |\u00a0About FIBA"},"content":{"rendered":"

MIES (Switzerland) – FIBA has been showcasing women’s basketball at the SPOBIS Conference, which unites industry leaders, innovators, and decision-makers to explore trends in media, marketing, technology and sustainability in sport. <\/p>\n

The 2026 edition of the SPOBIS Conference <\/a>in Hamburg featured high-level speakers and provided extensive networking opportunities across the sports business ecosystem. FIBA and ProSiebenSat.1 played an active role in the official program through a high-profile panel titled ‘German Basketball: All In \u2013 together for success!’. The session highlighted not only the sport’s rapid rise, but also its cultural relevance, commercial potential and ability to attract new audiences. <\/p>\n

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3×3 basketball Olympic gold medalist Sonja Greinacher joined rising Germany national team star Emily Bessoir on a high\u2011profile panel at SPOBIS, led by Matthias Killing of ProSiebenSat.1. <\/p>\n

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3×3 basketball Olympic gold medalist Sonja Greinacher joined rising Germany national team star Emily Bessoir on a high\u2011profile panel at SPOBIS, led by Matthias Killing of ProSiebenSat.1. <\/p>\n

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3×3 basketball Olympic gold medalist Sonja Greinacher joined rising Germany national team star Emily Bessoir on a high\u2011profile panel at SPOBIS, led by Matthias Killing of ProSiebenSat.1. <\/p>\n

The panel included Emily Bessoir, a rising star in the Germany national team who has played at UCLA and most recently with Lointek Gernika Bizkaia in EuroCup Women. She was joined by 3×3 Olympic Gold Medalist Sonja Greinacher from Germany, alongside Andrew Ryan, Managing Director of FIBA Media, and Matthias Killing, ProSiebenSat.1 Presenter for FIBA basketball events. <\/p>\n

FIBA and ProSiebenSat.1 came together in 2025 with a shared commitment to elevate basketball in Germany, as the broadcaster secured free-to-air rights to national team basketball across FIBA\u2019s major events. <\/p>\n

RELATED NEWS<\/p>\n

\"\"FIBA broadcast deals with ProSiebenSat.1 and Deutsche Telekom provide boost for fans in Germany\u00a0<\/p>\n

Discussions took place around Germany’s impressive development and rise as a basketball nation, women’s sports as a growth engine, as well as the cultural relevance, diversity, and the attracting of new audiences. <\/p>\n

Both Bessoir and Greinacher offered an intriguing ‘on-court perspective’ – especially regarding the impact of 3×3 basketball, the player experience around the visibility of the sport, and the pressure and pride of hosting a major tournament. <\/p>\n

The hosting of the flagship FIBA Women’s Basketball World Cup 2026<\/a> in Berlin was at the heart of the session and especially when it comes to why it matters so much. Discussions were undertaken around the scale and significance of the event, Berlin as a host location, the potential broadcast reach, the fan experience that lies ahead, as well as its legacy and importance for women’s sport globally. <\/p>\n

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‘Berlin Awaits’ campaign for the FIBA Women\u2019s Basketball World Cup 2026. <\/p>\n

SPOBIS has also marked the launch of the ‘Berlin Awaits’ campaign for the FIBA Women’s Basketball World Cup 2026. A perfect fusion of promoting both the Germany women’s national team, and also the artistic and underground identity of Berlin itself. <\/p>\n

The campaign champions the empowerment of women\u2019s sports, emphasizing the importance of solidarity across sporting disciplines to elevate visibility and support for female athletes. All featured participants are prominent advocates for women\u2019s sports, lending their voices to the initiative\u2019s mission. <\/p>\n

Germany basketball stars Leonie Fiebich, Marie Guelich and Luisa Geiselsoder are part of this new campaign, as well as other personalities such as pioneering boxer Zeina Nassar, internationally acclaimed breakdancer B Girl Jilou, and handball star and avid women’s sports advocate, Stefan Kretzschmar. <\/p>\n

In addition to its message, the campaign also captures the distinctive underground spirit of Berlin, showcasing the city\u2019s vibrant style, fashion and attitude as integral elements of its story. <\/p>\n

Attendees at the Conference have also had the opportunity to see the FIBA Women’s Basketball World Cup Trophy on display at a dedicated FIBA stand to promote the tournament, which will take place from September 4 to 13. <\/p>\n

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For more information about the FIBA Women’s Basketball World Cup 2026, click here<\/a>. <\/p>\n

FIBA<\/p>\n","protected":false},"excerpt":{"rendered":"MIES (Switzerland) – FIBA has been showcasing women’s basketball at the SPOBIS Conference, which unites industry leaders, innovators,…\n","protected":false},"author":2,"featured_media":460321,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[574],"tags":[64,63,726,85],"class_list":["post-460320","post","type-post","status-publish","format-standard","has-post-thumbnail","category-basketball","tag-au","tag-australia","tag-basketball","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/460320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=460320"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/460320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/460321"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=460320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=460320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=460320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}