{"id":46314,"date":"2025-08-05T22:10:08","date_gmt":"2025-08-05T22:10:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/46314\/"},"modified":"2025-08-05T22:10:08","modified_gmt":"2025-08-05T22:10:08","slug":"linda-yaccarino-appointed-chief-executive-of-telehealth-start-up","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/46314\/","title":{"rendered":"Linda Yaccarino appointed chief executive of telehealth start-up"},"content":{"rendered":"

Unlock the Editor\u2019s Digest for free<\/p>\n

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.<\/p>\n

Linda Yaccarino has been appointed as chief executive of a telehealth start-up that offers weight loss medication, weeks after her shock departure from the helm of Elon Musk\u2019s X.<\/p>\n

Yaccarino stepped down unexpectedly from her chief executive role at X in July, after two years attempting to claw back advertising dollars while also contending with Musk\u2019s testy relationship with marketers.\u00a0<\/p>\n

In a statement on Tuesday, Miami-based eMed Population Health said Yaccarino<\/a> was joining the company\u2019s mission to \u201cmake safe, effective, and sustainable chronic care accessible directly through an all-in-one, digital-first experience\u201d.\u00a0<\/p>\n

The little-known digital group is focused on health management for GLP-1 and GIP users, at a time when demand for anti-obesity and diabetes drugs such as Ozempic has skyrocketed. <\/p>\n

The company said that Yaccarino was a \u201csought-after leader\u201d with a \u201cpowerful presence and the undeniable ability to negotiate new partnerships [and] lead and drive transformational change\u201d.\u00a0<\/p>\n

Yaccarino\u2019s departure from X came several months after the social media company was acquired<\/a> by the billionaire entrepreneur\u2019s artificial intelligence start-up xAI, in a move that insiders say sidelined her internally.\u00a0<\/p>\n

A Madison Avenue veteran, Yaccarino risked many of her relationships in the advertising industry when she publicly backed X\u2019s crusade to sue multiple brands and a marketing trade body on antitrust grounds, arguing that they had colluded to boycott the platform.\u00a0<\/p>\n

While some brands returned to the platform as a result, helping to boost X\u2019s sales numbers, others in the industry complained privately that they felt pressured to return. Yaccarino repeatedly denied the characterisation that she strong-armed marketers to spend on the platform while in the role.\u00a0<\/p>\n

Meanwhile, relations between Musk and Yaccarino soured over time, according to four people familiar with the tensions.\u00a0<\/p>\n

Musk felt Yaccarino had failed to be transparent about the company\u2019s status with advertisers and put a gloss on reality, the people said. About a year into her time at X, he pressured her to more quickly restore the platform to financial health, giving her ultimatums, the people said.\u00a0<\/p>\n

Recommended<\/p>\n

\"Composite<\/a><\/p>\n

Once Musk returned his focus to X after his work at US President Donald Trump\u2019s so-called Department of Government Efficiency came to an end, he also started making unilateral decisions that blindsided her, some of the people said. <\/p>\n

Nevertheless, Yaccarino, a self-proclaimed advocate of \u201cfree speech\u201d, remained publicly loyal to her former boss throughout her X tenure. <\/p>\n

\u201cThe healthcare industry has been disrupted by technology, but not yet completely transformed by it,\u201d Yaccarino said in a statement on Tuesday. \u201cThere is an opportunity to combine technology, lifestyle, and data in a new powerful way through the digital channels that impact consumers directly in ways that have never been done before.\u201d\u00a0<\/p>\n

She added that eMed was \u201cwell-positioned\u201d to be a \u201ctenacious leader\u201d that would reshape the space.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Unlock the Editor\u2019s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this…\n","protected":false},"author":2,"featured_media":46315,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[64,63,137,500],"class_list":["post-46314","post","type-post","status-publish","format-standard","has-post-thumbnail","category-healthcare","tag-au","tag-australia","tag-health","tag-healthcare"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/46314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=46314"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/46314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/46315"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=46314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=46314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=46314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}