Independent brand and communications agency Traffic has been appointed lead creative agency for Farizon Australia, the next-generation electric commercial vehicle brand from global automotive giant Geely, locally distributed by Jameel Motors.<\/p>\n
Following a competitive pitch, Traffic has been engaged to lead the brand\u2019s launch and ongoing marketing efforts across brand strategy, communications, creative development, social media, content, website and digital design. The win marks a significant milestone in Farizon\u2019s rollout into the Australian market, one of the most progressive EV landscapes in the world.<\/p>\n
Farizon, part of the Geely Holding Group (which also owns Volvo, Polestar, and Lotus), is one of the fastest-growing new energy commercial vehicle brands globally. Its Australian entry\u2014under the leadership of Jameel Motors\u2014will be spearheaded by the all-electric Farizon SuperVan, a modular workhorse engineered for tradies, fleets, and future-focused businesses.<\/p>\n
\u201cWe\u2019re incredibly proud to be partnering with Farizon and Jameel Motors to help launch one of the most exciting new entrants in Australia\u2019s commercial EV market,\u201d said Andrew Begg, principal and executive creative director at Traffic. \u201cThis is a rare opportunity to help shape a brand from the ground up\u2014one with global backing, genuine category disruption, and a clear vision for the future of transport. We\u2019re looking forward to building something truly impactful together.\u201d<\/p>\n
The appointment strengthens Traffic\u2019s position as one of Australia\u2019s most awarded independent full-service brand transformation agencies, with a growing portfolio across automotive, property, retail, luxury and government.<\/p>\n
Jameel Motors Australia\u2019s marketing manager Stephen Clark added: \u201cWe weren\u2019t just after a creative agency\u2014we were looking for a true brand partner. Traffic impressed us with their strategic clarity, bold ideas, and proven ability to bring brands to life with impact.\u201d<\/p>\n
With the first Farizon SuperVans now hitting Australian roads, Farizon\u2019s first major campaign for the Australian market is set to launch this September.<\/p>\n
Join more than 30,000 advertising industry experts<\/p>\n
Get all the latest advertising and media news direct to your inbox from B&T.<\/p>\n
\t\tSubscribe\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"Independent brand and communications agency Traffic has been appointed lead creative agency for Farizon Australia, the next-generation electric…\n","protected":false},"author":2,"featured_media":46463,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,40022,44,1191],"class_list":{"0":"post-46462","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-australia","8":"tag-au","9":"tag-australia","10":"tag-farizon","11":"tag-news","12":"tag-traffic"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/46462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=46462"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/46462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/46463"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=46462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=46462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=46462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}