Cadillac\u2019s Formula 1 may have already completed several days of on-track action, but it wasn\u2019t until Sunday night\u2019s Super Bowl that Formula 1\u2019s 11th team officially launched its debut campaign.<\/p>\n
The team did so in true American fashion, with an advert shown during the fourth quarter of America\u2019s Super Bowl.<\/p>\n
Cadillac\u2019s F1 journey hits high gear<\/p>\n
Want more PlanetF1.com coverage? Add us as a preferred source on Google<\/a> to your favourites list for news you can trust<\/p>\n Cadillac put the ad out on social media, emotively talking about doing things \u201cnot because they are easy, but because they are hard\u201d.<\/p>\n Showing off a black-and-grey livery, inverted on either side of the car, the one thing Cadillac did not reveal was the name of the car.<\/p>\n The mission begins now. Introducing Cadillac Formula 1 \u00ae Team\u2019s first livery. Our season kicks off March 7th streaming on @AppleTV<\/a> in the US. pic.twitter.com\/OlBx4jPbAI<\/a><\/p>\n \u2014 Cadillac Formula 1 Team (@Cadillac_F1) February 9, 2026<\/a><\/p>\n Shortly after the ad was run, Cadillac\u2019s attention will turn to Times\u2019 Square where the F1 car, that has sat since 7 February in a frost exhibit with the frost thawing, will be revealed.<\/p>\n Mission loading\u2026 \u23f1\ufe0f pic.twitter.com\/kRl9om5Tcx<\/a><\/p>\n \u2014 Cadillac Formula 1 Team (@Cadillac_F1) February 7, 2026<\/a><\/p>\n Dan Towriss, CEO of Cadillac Formula 1 Team Holdings, explained the dual unveiling.<\/p>\n \u201cThe unveiling of a livery in Formula 1 is an important moment as it is a reflection of the team\u2019s identity,\u201d he said.<\/p>\n \u201cThe reveal at the Super Bowl and in Times Square represents both a launch moment and an invitation for fans to join in our journey.<\/p>\n \u201cThe Super Bowl spot will take the team into millions of homes, while the Cadillac Countdown will give a front-row view in one of the busiest areas in the US.\u201d<\/p>\n More on Cadillac in F1<\/p>\n The real hard work is only just beginning for Audi and Cadillac<\/a><\/p>\n Cadillac set for extra track time ahead of second pre-season test in Bahrain<\/a><\/p>\n Race winners Sergio Perez<\/a> and Valtteri Bottas<\/a> have been brought back from retirement, both sitting out the F1 2025 season, to spearhead Cadillac\u2019s challenge in its debut campaign.<\/p>\n Want to be the first to know exclusive information from the F1 paddock? Join our broadcast channel on WhatsApp<\/a> to get the scoop on the latest developments from our team of accredited journalists.<\/p>\n You can also subscribe to the PlanetF1 YouTube channel<\/a> for exclusive features, hear from our paddock journalists with stories from the heart of Formula 1 and much more!<\/p>\n Read next: Will McLaren go down the Mercedes \u2018rathole\u2019?<\/a><\/p>\n