![\"\"](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/02\/A-view-of-SCG-during-Australia-vs-India-ODI-cricket-match_by-Rohit-640.jpg\" "\\"A-view-of-SCG-during-Australia-vs-India-ODI-cricket-match_by-Rohit-640\\"\/")
<\/a><\/p>\nDestination New South Wales (NSW) is turning to major sporting fixtures, particularly cricket, alongside high-impact concerts to deepen its connection with India, one of the state\u2019s fastest-growing inbound tourism markets.<\/p>\n
\u201cMajor events play a vital role in attracting Indian visitors to the state and growing our visitor economy. They inject millions of dollars, creating thousands of jobs and driving business for local hotels, bars, restaurants, tourism operators and small enterprises across our cities and regions,\u201d stated Steve Kamper, New South Wales minister for jobs and tourism.<\/p>\n
Sporting events attract Indian travellers to NSW, with the SCG hosting the Australia vs India ODI match as a key draw for visitors<\/p>\n
The Sydney Cricket Ground (SCG) was one of the venues for the One Day International (ODI) series between India and Australia. SCG hosted the third ODI match between the two countries on October 25, 2025, with a large number of Indian fans travelling to attend the game.<\/p>\n
\u201cWithout doubt, events like the ODI series play a key role in shining a spotlight on Sydney for our cricket-loving Indian market,\u201d said Kamper.<\/p>\n
While the SCG remains the state\u2019s most recognised cricket venue, the wider NSW also holds a deep connection with the sport\u2019s global fans. Bowral, the largest town in the Southern Highlands of NSW, is home to Bradman Oval. Bradman Oval is named after Don Bradman, regarded as one of the greatest cricketers of all time, who played there in the 1920s. <\/p>\n
The adjacent Bradman Museum and International Cricket Hall of Fame, dedicated to the history of the sport and displaying memorabilia, further add to its appeal for Indian visitors.<\/p>\n
\u201cThere is strong interest among Indian travellers to visit NSW whenever India plays at the SCG. Along with leisure tourists, many corporate clients also travel for these matches,\u201d shared Guldeep Singh Sahni, managing director of Weldon Tours & Travels.<\/p>\n
Beyond cricket action, Indian visitors make the most of their trip by exploring Sydney\u2019s attractions and enjoying its nightlife and gastronomy offerings. <\/p>\n
Besides sports, music is a big draw for the Indian market. Destination NSW supported Indian musician Diljit Dosanjh\u2019s sold-out concert at CommBank Stadium in Parramatta on October 26, 2025, as part of his Aura Tour 2025. Dosanjh became the first Indian artist to sell out the stadium, drawing a crowd of more than 25,000.<\/p>\n
Cricket legends featured in the photo gallery at the Bradman Museum and International Cricket Hall of Fame<\/p>\n
\u201cWith 4.47 billion views on his YouTube channel, 26 million Instagram followers and 18.6 million monthly listeners on Spotify, this music superstar not only drew more than 25,000 fans to Parramatta, he also put Western Sydney in the spotlight for millions of fans in India and around the world,\u201d added Kamper.<\/p>\n
Outside CommBank Stadium on the day of the concert, a day-long festival featuring music and stalls showcasing Indian culture was also held. <\/p>\n
Sydney\u2019s Little India, Harris Park, is located in Parramatta and is popular with Indian visitors for its concentration of Indian restaurants and grocery stores. <\/p>\n
Among the events Destination NSW promotes to the Indian market with trade partners are New Year\u2019s Eve, the Summer of Cricket in Sydney, the Sydney Marathon, and Vivid Sydney.<\/p>\n
\u201cWith Sydney as the gateway, NSW is well placed to leverage its iconic attractions, natural beauty and thriving arts and cultural scene and build on the booming demand for its rich and immersive visitor experiences from one of the state\u2019s fastest-growing inbound tourism markets,\u201d said Kamper.<\/p>\n
In the year ending June 2025, NSW welcomed 186,700 visitors from India, up 12.4 per cent year on year. <\/p>\n
\u201cThese are fantastic numbers, but we want them to grow even more,\u201d concluded Kamper.<\/p>\n","protected":false},"excerpt":{"rendered":"Cricket and major sports events are increasingly bringing Indian visitors to Sydney, with venues like the Sydney Cricket…\n","protected":false},"author":2,"featured_media":467772,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[64,63,740,85],"class_list":{"0":"post-467771","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cricket","8":"tag-au","9":"tag-australia","10":"tag-cricket","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/467771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=467771"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/467771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/467772"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=467771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=467771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=467771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}