{"id":469553,"date":"2026-02-10T01:23:11","date_gmt":"2026-02-10T01:23:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/469553\/"},"modified":"2026-02-10T01:23:11","modified_gmt":"2026-02-10T01:23:11","slug":"kymt-returns-to-variety-hits-as-neon-93-1","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/469553\/","title":{"rendered":"KYMT Returns To Variety Hits As Neon 93.1"},"content":{"rendered":"<p><img loading=\"lazy\" data-od-removed-loading=\"lazy\" data-od-replaced- data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/02\/neon931-200x200-jpeg.webp.jpeg\" alt=\"Neon 93.1 KYMT Las Vegas\" width=\"200\" height=\"200\" class=\"alignright size-thumbnail wp-image-339216\"  \/>iHeartMedia flipped Classic Rock \u201c93.1 The Mountain\u201d KYMT Las Vegas to Variety Hits \u201c<a href=\"https:\/\/neon931.iheart.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Neon 93.1<\/a>\u201d at noon today.<\/p>\n<p>The company lists core artists as including Green Day, Bruno Mars, Imagine Dragons, Nelly, Coldplay, No Doubt, and Eminem with an emphasis on the 1990s and 2000s. The new brand launched with Eminem \u201cWithout Me\u201d, AC\/DC \u201cThunderstuck\u201d, Jagged Edge \u201cLet\u2019s Get Married\u201d, Panic! At the Disco \u201cHigh Hopes\u201d, and Big Pun featuring Joe \u201cStill Not A Player\u201d.<\/p>\n<p>The flip marks a return to Variety Hits for KYMT, which <a href=\"https:\/\/radioinsight.com\/headlines\/108394\/daily-domains-926-party-over-in-las-vegas\/\" rel=\"nofollow noopener\" target=\"_blank\">originally took on that format<\/a> when it became \u201c93.1 The Mountain\u201d in 2016 before seguing to Rock in 2018.<\/p>\n<p>SVP\/Programming MoJoe Roberts said, \u201cWe are excited to light up the airwaves with the same electric vibe that defines our city. Neon 93.1 is bold, unpredictable and exhilarating\u2014bringing listeners a nonstop hit experience that\u2019s uniquely Vegas.\u201d<\/p>\n<p>Area President Glynn Alan commented, \u201cWe\u2019re incredibly excited to launch Neo 93.1, a bold new brand that truly reflects the energy and unpredictability of Las Vegas. This station creates a fresh, high\u2011impact environment for advertisers to connect with consumers at scale, and we believe NEON 93.1 will drive meaningful engagement and strong results for our marketing partners across the market.\u201d<\/p>\n<p>KYMT registered a 2.4 share in the <a href=\"https:\/\/radioinsight.com\/ratings\/las-vegas\/\" rel=\"nofollow noopener\" target=\"_blank\">Holiday 2025 Nielsen Audio<\/a> ratings. The new format positions the station up against Beasley Media Classic Hits 96.3 KKLZ and the Hot AC pair of Audacy\u2019s \u201cMix 94.1\u201d KMXB and Beasley\u2019s 107.9 KVGS.<\/p>\n","protected":false},"excerpt":{"rendered":"iHeartMedia flipped Classic Rock \u201c93.1 The Mountain\u201d KYMT Las Vegas to Variety Hits \u201cNeon 93.1\u201d at noon today.&hellip;\n","protected":false},"author":2,"featured_media":469554,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,136],"class_list":{"0":"post-469553","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/469553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=469553"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/469553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/469554"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=469553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=469553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=469553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}