{"id":472597,"date":"2026-02-11T09:59:12","date_gmt":"2026-02-11T09:59:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/472597\/"},"modified":"2026-02-11T09:59:12","modified_gmt":"2026-02-11T09:59:12","slug":"loreal-enters-nutricosmetics-with-vichys-first-collagen-supplement","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/472597\/","title":{"rendered":"L\u2019Or\u00e9al enters nutricosmetics with Vichy\u2019s first collagen supplement"},"content":{"rendered":"<p style=\"line-height:1.38\"><a href=\"https:\/\/cosmeticsbusiness.com\/l-or%C3%A9al-s-masterplan-to-take-longevity-beauty-mainstream\" rel=\"nofollow noopener\" target=\"_blank\">L\u2019Or\u00e9al<\/a> is breaking into the nutricosmetics market with a new collagen supplement launched under its <a href=\"https:\/\/cosmeticsbusiness.com\/vichy-longevity-play-addresses-hair-loss-and-zombie-cells\" rel=\"nofollow noopener\" target=\"_blank\">Vichy Laboratoires<\/a> brand.<\/p>\n<p style=\"line-height:1.38\">Vichy Laboratoires\u2019 first-ever nutricosmetic offering \u2013 Liftactiv Collagen Supplements \u2013 is a daily dietary supplement for men and women said to help maintain overall health while supporting collagen synthesis.<\/p>\n<p style=\"line-height:1.38\">The launch is described as a \u201cmajor milestone\u201d for the French dermocosmetics brand, extending its expertise beyond topical skin care to offer a clinically proven integrative take on beauty and health \u2013 bridging the gap between dermatology and nutrition.<\/p>\n<p style=\"line-height:1.38\">\u201cIt is really about how our understanding of beauty has evolved,\u201d <a href=\"https:\/\/cosmeticsbusiness.com\/vichy-longevity-play-addresses-hair-loss-and-zombie-cells\" rel=\"nofollow noopener\" target=\"_blank\">Vincent Chauvi\u00e8re<\/a>, Vichy Laboratoires Global Brand President, told Cosmetics Business.<\/p>\n<p style=\"line-height:1.38\">\u201cWe have spent more than 90 years perfecting what you put on your skin and scalp, but we have reached a point where we know that topical creams are only part of the story.\u00a0<\/p>\n<p style=\"line-height:1.38\">\u201cConsumers today are looking for a 360-degree approach \u2013 they want to treat the root cause, not just the surface.<\/p>\n<p style=\"line-height:1.38\">\u201cAfter ten-plus years of researching collagen, we felt now was the perfect time to<\/p>\n<p>                                    Not yet a Subscriber?<\/p>\n<p>\n            This is a small extract of the full article which is available<br \/>\n            ONLY to premium content subscribers.<br \/>\n            Click below to get premium content on Cosmetics Business.\n        <\/p>\n<p>                                    <a href=\"https:\/\/hpcimedia.com\/service\/signup-campaign\/CBSub\" class=\"btn\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe now<\/a><\/p>\n<p>                            Already a subscriber?<br \/>\n                            <a href=\"https:\/\/cosmeticsbusiness.com\/authentication?redirect=\/lor%25C3%25A9al-enters-nutricosmetics-with-vichy-first-collagen-supplement\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                                Sign in here.<br \/>\n                                            <\/a><\/p>\n<p>                                    <a data-unique-id=\"1329\" data-is-mobile=\"1\" rel=\"nofollow\" href=\"#\" data-url=\"\/banner-load\/3265\/11\/6\/1329\/338605165\"><img decoding=\"async\" alt=\"\" data-delay=\"0\" data-duration=\"10\" src=\"https:\/\/cosmeticsbusiness.com\/banner-image\/1329.png\" bad-src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAIAAACQd1PeAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAAAJcEhZcwAADsMAAA7DAcdvqGQAAAAMSURBVBhXY\/j\/\/z8ABf4C\/qc1gYQAAAAASUVORK5CYII=\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019Or\u00e9al is breaking into the nutricosmetics market with a new collagen supplement launched under its Vichy Laboratoires brand.&hellip;\n","protected":false},"author":2,"featured_media":472598,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[64,63,137,532],"class_list":{"0":"post-472597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-au","9":"tag-australia","10":"tag-health","11":"tag-nutrition"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/472597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=472597"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/472597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/472598"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=472597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=472597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=472597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}