{"id":472689,"date":"2026-02-11T10:59:10","date_gmt":"2026-02-11T10:59:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/472689\/"},"modified":"2026-02-11T10:59:10","modified_gmt":"2026-02-11T10:59:10","slug":"nine-rules-primetime-but-today-show-trails-sunrise","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/472689\/","title":{"rendered":"Nine rules primetime, but Today show trails Sunrise."},"content":{"rendered":"

\n\t\t\t\t\tWhy didn’t Nine move the Today show to Italy to leverage off its Olympic presence?\t\t\t\t<\/p>\n

With Nine enjoying a Winter Olympics halo, its Today show should really be drawing stronger numbers.<\/p>\n

So far this week it has been comfortably beaten by Sunrise.<\/p>\n

Yesterday Sunrise scored 411,000 while Today trailed at 306,000 -despite overnight Olympics as its lead in. On Monday it was 414,000 \/ 321,000 in Sunrise\u2018s favour. Those numbers are no better for Nine than without the Games.<\/p>\n

It begs the question\u2026. why didn\u2019t Nine move the Today show to Italy, at least for the first week of competition?<\/p>\n

Meanwhile in primetime Married at First Sight again dominated at 1.73m in National TV Audience.<\/p>\n

Winter Olympics evening sessions were 1.11m \/ 634,000 (9GEM) \/ 622,000.<\/p>\n

7:30 drew 764,000 then Dr Karl\u2019s How Things Work (529,000), I\u2019m a Celebrity Get Me Out of Here (528,000), and Royal Edinburgh Military Tattoo (464,000).<\/p>\n

Later Mission to Space with Francis Bourgeois was 222,000 then NCIS (192,000).<\/p>\n

Nine easily won Tuesday.<\/p>\n

Nine News was 1.28m for Nine. A Current Affair was 1.09m then Tipping Point (697,000).<\/p>\n

Seven News won with 1.31m for Seven. Home & Away was 867,000 then The Chase (608,000). Doc managed 193,000.<\/p>\n

ABC News drew 903,000 for ABC. Hard Quiz (336,000) and Grand Designs Transformations (102,000) followed.<\/p>\n

10 News (292,000), Millionaire Hot Seat (282,000), then Deal or No Deal (153,000), 10 News+ (124,000), 10 Late News (102,000).<\/p>\n

On SBS it was SBS World News (191,000 \/ 139,000), \u00a0I Am Raquel Welch (103,000) and Who Do You Think You Are? (94,000).<\/p>\n

Sunrise: 411,000
Today: 306,000
News Breakfast: 237,000<\/p>\n

National Total TV: Tuesday 10 February 2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Why didn’t Nine move the Today show to Italy to leverage off its Olympic presence? With Nine enjoying…\n","protected":false},"author":2,"featured_media":472690,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,63,134,427],"class_list":["post-472689","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-au","tag-australia","tag-entertainment","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/472689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=472689"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/472689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/472690"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=472689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=472689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=472689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}