The automotive giant will make its much-anticipated F1 debut at the season-opening Australian Grand Prix in Melbourne in March.<\/p>\n
Before that, however, it staged a southern hemisphere launch in Sydney.<\/p>\n
A show car wearing the recently-revealed black and silver livery appeared at a special event for media and VIPs at the Cadillac Experience Centre on Wednesday night.<\/p>\n
The car will also be on display to the public at the Cadillac Experience Centre in Sydney from February 12-14.<\/p>\n
\u201cThis is a landmark moment for Cadillac in Australia and New Zealand, and for motorsport fans across the southern hemisphere,\u201d said Jess Bala, Managing Director, GM Australia & New Zealand.<\/p>\n
\u201cBringing the Cadillac F1 car here for its first appearance in this region highlights our commitment to performance, innovation and to growing the Cadillac brand well beyond its traditional heartland.<\/p>\n
\u201cFormula 1 is where the world\u2019s leading automotive and technology brands compete, and Cadillac belongs on the grid.<\/p>\n
\u201cThis car is a clear statement of intent: Cadillac is here to challenge, to innovate, and to inspire a new generation of performance fans.\u201d<\/p>\n
Cadillac\u2019s entry into a new era of F1, featuring more electrification than ever before, coincides with the expansion of the brand\u2019s electric offering in Australia and New Zealand.<\/p>\n
\u201cWe are at the start of an exciting new chapter for Cadillac in Australia and New Zealand,\u201d added Bala.<\/p>\n
\u201cFrom our all-electric line-up to our return to the pinnacle of global motorsport, we\u2019re showing what the future of Cadillac looks like \u2013 and we\u2019re proud to share that story first with media here in the Sydney.\u201d<\/p>\n
Cadillac will make its F1 debut with drivers Sergio Perez and well-known honorary Aussie Valtteri Bottas.<\/p>\n
View this post on Instagram<\/a><\/p>\n A post shared by Cadillac Australia & New Zealand (@cadillacanz)<\/a><\/p>\n