{"id":476169,"date":"2026-02-13T00:21:13","date_gmt":"2026-02-13T00:21:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/476169\/"},"modified":"2026-02-13T00:21:13","modified_gmt":"2026-02-13T00:21:13","slug":"meta-sold-over-7-million-smart-glasses-last-year-effectively-tripling-sales-in-2025-alone","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/476169\/","title":{"rendered":"Meta Sold Over 7 Million Smart Glasses Last Year, Effectively Tripling Sales in 2025 Alone"},"content":{"rendered":"

EssilorLuxottica reported its Q4 2025 financial results, revealing the company sold over seven million smart glasses last year.<\/p>\n

The French-Italian eyewear conglomerate has been making smart glasses in partnership with Meta since the launch of the original Ray-Ban Stories in 2021.<\/p>\n

Now, in its fourth-quarter results<\/a>, EssilorLuxottica revealed it sold over seven million smart glasses last year\u2014more than tripling sales since last reported.<\/p>\n

In February 2025, the company announced it had sold\u00a0two million Ray-Ban (Gen 1) smart glasses<\/a>\u00a0since release in late 2023.<\/p>\n

\"\"<\/a>Image courtesy Brad Lynch<\/p>\n

It\u2019s no wonder 2025 was a landmark year for the company though. Alongside Meta, EssilorLuxottica not only released a hardware refresh of its popular Ray-Ban Meta glasses, but also Oakley Meta HSTN, Oakley Meta Vanguard, and the $800 Meta Ray-Ban Display glasses<\/a>\u2014the company\u2019s first smart glasses to include a heads-up display.<\/p>\n

In addition to its smart glasses efforts, EssilorLuxottica\u00a0maintains that 2025 marked a further acceleration in its \u201cevolution from an optical company into a leading medtech and big-data group,\u201d owing to growth across both its\u00a0Nuance Audio<\/a> hearing-aid glasses and AI-driven healthcare platform.<\/p>\n

While Meta and EssilorLuxottica are current market leaders in smart glasses, the XR wearables race has really only just begun. As it appears today, companies largely see smart glasses as a first step towards creating all-day AR glasses of the near future, with\u00a0 potential contenders including\u00a0Google<\/a>, Samsung<\/a> and reportedly also Apple<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"EssilorLuxottica reported its Q4 2025 financial results, revealing the company sold over seven million smart glasses last year.…\n","protected":false},"author":2,"featured_media":476170,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[64,63,105,238,239,240],"class_list":["post-476169","post","type-post","status-publish","format-standard","has-post-thumbnail","category-virtual-reality","tag-au","tag-australia","tag-technology","tag-virtual-reality","tag-virtualreality","tag-vr"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/476169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=476169"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/476169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/476170"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=476169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=476169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=476169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}