The National Football League (NFL) has appointed AI-powered creative agency 2045 to its agency village for Australia and New Zealand, strengthening its local marketing and content capability.<\/p>\n
The partnership will see 2045\u2019s Headless AI system used to scale content across social, digital, and broadcast. Headless AI combines creative direction with intelligent automation, enabling the NFL to produce culturally responsive, high-quality content at scale.<\/p>\n
The first of several television commercials has launched with ESPN, marking some of the first Aussie produced brand work for the NFL.<\/p>\n
\u201cWe\u2019re excited to welcome 2045 into our agency village,\u201d said general manager, NFL Australia and New Zealand, Charlotte Offord. \u201cTheir approach to creativity and creating brand content gives us a way to tell richer local stories, while maintaining the global quality and consistency of the NFL brand.\u201d<\/p>\n
\u201cThe NFL is one of the most ambitious brands in the world, and their team in ANZhas a clear vision for how creativity can drive cultural impact,\u201d said Tim Evans, founder of 2045.<\/p>\n
The appointment extends 2045\u2019s growing portfolio of global brands leveraging its HeadlessAI stack, including Bupa, L\u2019Or\u00e9al Group, Altos Tequila, and OpenTable.<\/p>\n
\u00a0<\/p>\n
Credits:<\/p>\n
Client: NFL
Client: Mitchellandnessaunz<\/p>\n
2045
Executive Creative Director: Christopher McKee
Integrated Producer: Jon Nguyen
Post-production Manager: Isaac Madden
Producer: Lois Scott
Creative: Hun Lee
Creative: Tim Gill
Executive Design Director: Mike Jones
Founder: Tim Evans<\/p>\n
Director: Jordan Ruyi Blanch | @jrbfilms<\/p>\n
Production:<\/p>\n
Outro @Outro.au
MD: Roman Anastasios @romananastasios
Executive Producer: Gabriella Lidgerwood @gabriella.lidgerwood
Producer: Oscar Carveth @oscarcarveth
Co-Producer: Scarlet Haberfield @srhab<\/p>\n
DP: Marcus Cropp @marcusjgc
1st AD: Scarlet Haberfield @srhab
AC: Phong Truong @phongfocus
Gaffer: Corey Clement @nice_electrics
LX Assist: Riley Lewis @rileylxwis
LX Assist: Sophy Jin @jkneefilms
LX Assist: Lochie Graham @Lochiegraham
Production Design: Shanahbelle Macdonald @shanahbelle
Production Design Assist: Brandon Carr @mission.brown
Stylist: Milly Wright @styledby.milly
Location Sound: Robert Rogers @RobertbwRogers
HMUA: Tayah Jain @Tayahjain
Stills: Frederick McHenry @frederickmchenry<\/p>\n
Edit: Jordan Ruyi Blanch @jrbfilms
Sound Design & Mix: Jordan Panasewych @jpanasewych
Colourist: Wesley Grant @_wesgrant<\/p>\n
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