{"id":47642,"date":"2025-08-06T10:55:23","date_gmt":"2025-08-06T10:55:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/47642\/"},"modified":"2025-08-06T10:55:23","modified_gmt":"2025-08-06T10:55:23","slug":"what-happens-to-the-internet-if-no-one-clicks-search-links","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/47642\/","title":{"rendered":"What happens to the internet if no one clicks search links?"},"content":{"rendered":"<p>Google&#8217;s AI Overviews feature can deliver an answer to your question before you click a single link. But it spells bad news for the publishers that write the articles that power these AI summaries: their business models depend on site visits to sell ads. And some smaller publishers have already gone out of business as the use of AI summaries grows.<\/p>\n<p>&#8220;The extinction-level event is already here,&#8221; said Helen Havlak, publisher of tech news site The Verge.<\/p>\n<p>NPR&#8217;s John Ruwitch reports on how companies are adapting to the artificial intelligence shake-up in Google search. And Google is a financial supporter of NPR, but we cover them like any other company.<\/p>\n<p>For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at <a href=\"http:\/\/plus.npr.org\" class=\"Link\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">plus.npr.org<\/a>.\n<\/p>\n<p>Email us at <a href=\"https:\/\/www.tpr.org\/economy-and-labor\/2025-08-05\/mailto:considerthis@npr.org\" class=\"Link\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">considerthis@npr.org<\/a>.\n<\/p>\n<p class=\"fullattribution\"> Copyright 2025 NPR <\/p>\n","protected":false},"excerpt":{"rendered":"Google&#8217;s AI Overviews feature can deliver an answer to your question before you click a single link. But&hellip;\n","protected":false},"author":2,"featured_media":47643,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[64,63,237,105],"class_list":{"0":"post-47642","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-au","9":"tag-australia","10":"tag-internet","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/47642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=47642"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/47642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/47643"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=47642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=47642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=47642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}