{"id":484559,"date":"2026-02-16T23:41:07","date_gmt":"2026-02-16T23:41:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/484559\/"},"modified":"2026-02-16T23:41:07","modified_gmt":"2026-02-16T23:41:07","slug":"apple-bringing-video-podcasts-to-platform","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/484559\/","title":{"rendered":"Apple bringing video podcasts to platform"},"content":{"rendered":"<p>Apple Podcasts is introducing the option to watch video podcasts on its platform, following a recent similar move from Netflix.<\/p>\n<p>Launching in the second quarter of the calendar year, Apple Podcast users will soon be able to toggle between watching or listening to podcasts in the app. A horizontal, full-display option will be available, as well the ability to download shows to watch later.<\/p>\n<p>SiriusXM, Simplecast, Adswizz, and Triton\u2019s Omny Studio will partner with Apple Podcasts on launch, allowing creators to serve video ads into the shows.<\/p>\n<p>This sets up Apple Podcasts as a major competitor in the growing video podcast space with not only Spotify, and Youtube \u2014 the most popular destination for video podcasts \u2014 but also Netflix, <a href=\"https:\/\/mumbrella.com.au\/the-everything-platform-netflixs-push-to-podcasts-latest-in-search-for-growth-912373\" rel=\"nofollow noopener\" target=\"_blank\">who recently started adding video podcasts<\/a> to its streaming service.<\/p>\n<p>ADVERTISEMENT<\/p>\n<p>Apple is slow off the mark when it comes to harnessing the shifting nature of podcast consumption towards video. Spotify first launched video podcasts on its platform in mid-2020, at first for in-house productions such as The Joe Rogan Experience, then widely in October 2021.<\/p>\n<p>In March 2025, <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-02-26\/a-billion-people-are-watching-podcasts-on-youtube-every-month\" rel=\"nofollow noopener\" target=\"_blank\">Bloomberg reported<\/a> that over one billion people were watching podcasts on Youtube every month.<\/p>\n<p>\u201cTwenty years ago, Apple helped take podcasting mainstream by adding podcasts to iTunes, and more than a decade ago, we introduced the dedicated Apple Podcasts app,\u201d Eddy Cue, Apple\u2019s senior VP of services said in a statement.<\/p>\n<p>\u201cToday marks a defining milestone in that journey. By bringing a category-leading video experience to Apple Podcasts, we\u2019re putting creators in full control of their content and how they build their businesses, while making it easier than ever for audiences to listen to or watch podcasts.\u201d<\/p>\n<p>\t\t\tSUBSCRIBE<\/p>\n<p>\t\t\tSign up to our free daily update to get the latest in media and marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple Podcasts is introducing the option to watch video podcasts on its platform, following a recent similar move&hellip;\n","protected":false},"author":2,"featured_media":484560,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1337,12224,64,63,245408,5282,105,245409],"class_list":["post-484559","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-apple-podcasts","tag-au","tag-australia","tag-netfllix","tag-spotify","tag-technology","tag-video-podcasts"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/484559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=484559"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/484559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/484560"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=484559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=484559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=484559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}