{"id":486780,"date":"2026-02-18T00:05:12","date_gmt":"2026-02-18T00:05:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/486780\/"},"modified":"2026-02-18T00:05:12","modified_gmt":"2026-02-18T00:05:12","slug":"football-australia-ogilvy-team-up-to-reprise-matildas-til-its-done-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/486780\/","title":{"rendered":"Football Australia & Ogilvy Team Up To Reprise Matilda’s ‘Til It’s Done’ Campaign"},"content":{"rendered":"

\u00a0\u2018Til it\u2019s Done\u2019\u2014the catchcry of the CommBank Matildas\u2014has been reprised in a new Football Australia campaign, launched in the leadup to the AFC Women\u2019s Asian Cup 2026.<\/p>\n

It is spearheaded by a film developed by Ogilvy<\/a> to help lift support for the celebrated national women\u2019s team, set to Australia\u2019s unofficial national anthem Waltzing Matilda.<\/p>\n

It showcases the Tillies\u2019 steely determination both on-field and in-training, along with the motto of \u2018Til it\u2019s Done\u2019; used by supporters during the FIFA Women\u2019s World Cup Australia and New Zealand 2023.<\/p>\n

Ogilvy Melbourne managing partner Danielle Chapman said the new campaign had been developed in a way that utilised \u2019Til it\u2019s Done\u2019 while providing an updated take on how and why the CommBank Matildas are held in such high esteem.<\/p>\n

\"\"<\/p>\n

\u201cWhen \u2018Til It\u2019s Done was first launched several years ago, it became unmistakably linked to a team that captured the nation\u2019s attention and imagination.\u00a0\u00a0And as they head to another international challenge, we wanted to ensure that same support could be garnered in a creative approach that used this highly successful, long-term sports brand position in a way that also felt new,\u201d she said.<\/p>\n

\u201cWaltzing Matilda has long been associated with a carefree spirit, and this film uses that contrast to redefine what it means to \u201cwaltz\u201d with the Matildas, setting the song\u2019s lightness against the discipline and intensity behind the team\u2019s preparation,\u201d added Ogilvy Melbourne group creative director, Josh Murrell.<\/p>\n

\u201cHaving the bush-ballad\u2019s lyrics delivered by a 14-year-old with quiet emotion contrasts with the contemporary, high-intensity visuals included in the campaign.\u00a0\u00a0The result balances heritage with high performance, creating a film that feels gritty and driven by modern ambition\u2014just like our Tillies.\u201d<\/p>\n

\"\"<\/p>\n

Football Australia chief executive officer Martin Kugeler said, \u201cThe CommBank Matildas captivated the nation in 2023, bringing people together in a way few teams ever do. Their performances, spirit, and connection with fans created moments that Australians will remember for ever.<\/p>\n

\u201cWith another major home tournament on the horizon, there\u2019s a real opportunity for the team to once again inspire and engage supporters across the country. This campaign draws on the team\u2019s namesake, \u2018Waltzing Matilda,\u2019 as a nod to the resilience, determination and bravery people see in this team. We hope it encourages Australians to get behind the CommBank Matildas as they once again play a major tournament on home soil.\u201d<\/p>\n

\u2018This is how we Waltz \u2013 \u2019Til it\u2019s Done\u2019 was filmed at polytec Stadium, Gosford. It will appear across TV and BVOD, social and OLV.<\/p>\n

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\t\tSubscribe\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0\u2018Til it\u2019s Done\u2019\u2014the catchcry of the CommBank Matildas\u2014has been reprised in a new Football Australia campaign, launched in…\n","protected":false},"author":2,"featured_media":486781,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563],"tags":[64,63,246285,596,44067,74696,85],"class_list":["post-486780","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football","tag-au","tag-australia","tag-commbank-matildas","tag-football","tag-football-australia","tag-ogilvy","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/486780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=486780"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/486780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/486781"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=486780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=486780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=486780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}