The singer-songwriter and Levi\u2019s jeans unveiled their latest fashion collaboration on social media Tuesday, featuring a blonde Knowles wearing a rhinestone-encrusted denim suit. The image sent shockwaves across social media, which had just been roiling over Sweeney\u2019s ad that some media outlets accused of promoting “Whiteness.”<\/p>\n
“So Beyonc\u00e9 can pose in Levi jeans and it\u2019s art\u2026 But when a White woman does it, it\u2019s a national crisis?” one user wrote, suggesting a double standard in how both women were being treated for their ads.<\/p>\n
SYDNEY SWEENEY HAS NO FEAR OF FILMING NUDE SCENES AS SHE HIGHLIGHTS BODY TRANSFORMATION FOR ROLE<\/a><\/p>\n Social media users compared Beyonc\u00e9’s new jeans ad to Sydney Sweeney’s new jeans ad this week.\u00a0 (Jose Perez\/Bauer-Griffin \/ Contributor | Edward Berthelot \/ Contributor)<\/p>\n Though Beyonc\u00e9 had been collaborating with Levi\u2019s prior to Sweeney\u2019s AE campaign, the latest roll-out from the pop star and fashion brand happened within days of the release of Sweeney\u2019s ad, which caused a firestorm online<\/a> with its tagline, “Sydney Sweeney Has Great Jeans.”<\/p>\n The line\u2019s double meaning, referring to both the blue-eyed, blonde actress\u2019 looks and her denim pants, had many online and in the media accusing the movie star and fashion brand of promoting White supremacist themes.<\/p>\n For example, far-left outlet Salon\u2019s weekend editor CK Smith linked the tagline of Sweeney\u2019s ad to “eugenics movements<\/a>.”<\/p>\n “Eugenics movements in the U.S. often promoted the idea of \u2018good genes\u2019 to encourage reproduction among White, able-bodied people while justifying the forced sterilization of others. Critics say those ideas still show up in modern advertising and influencer culture, often unexamined,” Smith wrote last month.<\/p>\n Sydney Sweeney arrives at the Los Angeles special screening of “Americana” at Desert 5 Spot on August 3, 2025, in Los Angeles, California. (Emma McIntyre\/Getty Images)<\/p>\n Many of the social media responses to a blonde Beyonc\u00e9 donning jeans in her own ad appeared to be referencing the Sweeney controversy.<\/p>\n “Those curves = good genes,” one user wrote on Levi\u2019s Instagram post<\/a> featuring the ad.<\/p>\n Another wrote, “Sweeney looks better,” and someone else declared, “We want Sydney Sweeney!”<\/p>\n On X, users commented on the Beyonc\u00e9 ad in the context of Sweeney\u2019s as well.<\/p>\n Commentator John LeFevre said people were letting Beyonc\u00e9 get away with cultural appropriation in this ad, but would never allow Sweeney to get away with that.<\/p>\n “Hard to recognize, but this is Beyonce – with straightened blonde hair and lightened skin. If Sydney Sweeney did an ad in braids, the world would melt down…” he wrote.<\/p>\n![\"Beyonc\u00e9](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/sweeney-beyonce.jpg\")
<\/p>\n![\"Sydney](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/sydney-sweeney-americana.jpg\")
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