{"id":492415,"date":"2026-02-20T12:54:08","date_gmt":"2026-02-20T12:54:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/492415\/"},"modified":"2026-02-20T12:54:08","modified_gmt":"2026-02-20T12:54:08","slug":"companies-ai-washing-this-earnings-season-but-they-cant-all-be-winners","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/492415\/","title":{"rendered":"Companies \u2018AI washing\u2019 this earnings season, but they can\u2019t all be winners"},"content":{"rendered":"<p>Artificial intelligence has been called the \u201cbullshit buzzword\u201d of this month\u2019s earnings season. Macquarie set the tone \u2013 and possibly a record \u2013 last week when it mentioned the term<a href=\"https:\/\/www.afr.com\/chanticleer\/why-82-mentions-of-ai-is-the-new-blue-chip-benchmark-20260211-p5o19c\" rel=\"nofollow noopener\" target=\"_blank\"> 82 times in an earnings call<\/a>. Arch rival Commonwealth Bank had a decent crack too, referring to AI about 60 times.<\/p>\n<p>With seemingly every second CEO falling over themselves to refer it, Evans &amp; Partners chief investment officer Timothy Rocks decided to use AI \u2013 his \u201cfavourite new toy\u201d \u2013 to check whether companies were themselves identifying the new technology as a threat or an opportunity.<\/p>\n<p>Loading&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Artificial intelligence has been called the \u201cbullshit buzzword\u201d of this month\u2019s earnings season. Macquarie set the tone \u2013&hellip;\n","protected":false},"author":2,"featured_media":492416,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":["post-492415","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/492415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=492415"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/492415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/492416"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=492415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=492415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=492415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}