{"id":499986,"date":"2026-02-24T01:47:09","date_gmt":"2026-02-24T01:47:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/499986\/"},"modified":"2026-02-24T01:47:09","modified_gmt":"2026-02-24T01:47:09","slug":"adrenalen-secures-commercial-broadcast-rights-to-zuffa-boxing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/499986\/","title":{"rendered":"Adrenalen secures commercial broadcast rights to Zuffa Boxing"},"content":{"rendered":"<p>Adrenalen Sport has announced it has secured distribution rights to Zuffa Boxing for pubs, clubs, bars, casinos and hospitality venues across Australia, distributed exclusively through Paramount+.<\/p>\n<p>The deal brings Zuffa Boxing exclusively to Paramount+ venue subscriptions by Adrenalen Sport, marking a significant shift in the commercial sports entertainment landscape.<\/p>\n<p>This evolution marks a significant change for venue operators with Zuffa Boxing. Mark Sturdy, founder and CEO of Adrenalen, said this is the opportunity venue operators have been waiting for.<\/p>\n<p>\u201cZuffa Boxing brings the production quality, fighter talent, and promotional power from executive leadership anchored by UFC President and CEO\u00a0Dana White\u00a0and WWE President and TKO Board Member\u00a0Nick Khan.<\/p>\n<p>\u201cFor venues, this means guaranteed foot traffic from a crossover audience that\u2019s already primed to watch.\u201d<\/p>\n<p>Zuffa Boxing joins a robust lineup of exclusive Paramount+ content available through Adrenalen Sport, including:<\/p>\n<p>A-Leagues<\/p>\n<p>AFC Women\u2019s Asian Cup (March 2026)<\/p>\n<p>Asian Cup Qualifiers<\/p>\n<p>CommBank Matildas and CommBank Socceroos matches<\/p>\n<p>Coppa Italia<\/p>\n<p>Scottish Cup<\/p>\n<p>\u201cWe\u2019re not just distributing content, we\u2019re giving venue operators the competitive edge,\u201d Sturdy added.<\/p>\n<p>\u201cEarly adopters will capture the UFC crossover audience while competitors scramble to catch up. The venues that act now will own this audience.\u201d<\/p>\n<p>Zuffa Boxing events will be available exclusively through Paramount+ by Adrenalen Sport for commercial venues. Non-subscribers can access Zuffa Boxing and the full Paramount+ sports lineup by contacting Adrenalen Sport directly.<\/p>\n<p><a href=\"https:\/\/theshout.com.au\/australian-hotelier\/adrenalen-launches-as-venue-focused-sports-tech-company\/\" rel=\"nofollow noopener\" target=\"_blank\">Adrenalen Group was launched in December<\/a>, consisting of three arms: Adrenalen Sport, Adrenalen Vision, and Adrenalen Media, delivering comprehensive sports entertainment solutions to venues nationwide.<\/p>\n<p>The company\u2019s integrated strategy aligns live sports distribution, in-venue LED screen technology and the ability for venues to unlock untapped revenue streams.<\/p>\n<p>\u201cOur integrated network creates real leverage. We\u2019re the only solution in the market that genuinely addresses the rising cost of sports distribution for venues,\u201d stated Sturdy at the time of launch.<\/p>\n<p>\u00a0\u201cWe\u2019re focused on giving them a sustainable economic model that reduces cost pressure, increases earning potential, and strengthens the live-sport experience for customers. It opens up value that simply didn\u2019t exist for them before.\u201d<\/p>\n<p>The first Zuffa Boxing event available through Adrenalen Sport is Z04, featuring IBF cruiserweight champion and Australian boxing figure Jai Opetaia facing American Brandon Glanton. The contest is set to crown the inaugural Zuffa Boxing cruiserweight champion. It will take place on Monday 9 March from 12pm.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/02\/Z04_Adrenalen_1080x1080.jpg\" alt=\"\" class=\"wp-image-16903\"  \/><\/p>\n<p>For more exclusive content from Australian Hotelier, subscribe to our weekly newsletters <a href=\"https:\/\/theshout.com.au\/australian-hotelier\/subscribe\/\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.<\/p>\n<p>You can also join Australia&#8217;s largest network of pub professionals on <a href=\"https:\/\/www.linkedin.com\/showcase\/australian-hotelier\" rel=\"nofollow noopener\" target=\"_blank\">LinkedIn<\/a>, <a href=\"https:\/\/www.facebook.com\/australianhotelier\" rel=\"nofollow noopener\" target=\"_blank\">Facebook<\/a> and <a href=\"https:\/\/www.instagram.com\/australianhotelier\/\" rel=\"nofollow noopener\" target=\"_blank\">Instagram<\/a>.<\/p>\n<p>\n\tRelated\n<\/p>\n<p>\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Adrenalen Sport has announced it has secured distribution rights to Zuffa Boxing for pubs, clubs, bars, casinos and&hellip;\n","protected":false},"author":2,"featured_media":499987,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[571],"tags":[251528,64,63,802,251529,85,114155],"class_list":["post-499986","post","type-post","status-publish","format-standard","has-post-thumbnail","category-boxing","tag-adrenalen","tag-au","tag-australia","tag-boxing","tag-live-sport","tag-sports","tag-zuffa-boxing"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/499986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=499986"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/499986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/499987"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=499986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=499986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=499986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}