Japanese apparel retailer Uniqlo has ended weeks of speculation about who will dress British tennis star Emma Raducanu at her future tournaments by announcing the 2021 US Open winner as its latest global brand ambassador.<\/p>\n
In a statement, Uniqlo announced that Raducanu, Britain’s top-ranked female tennis player, will represent the brand at all major tennis tournaments, starting with the Indian Wells Open in the US in March.<\/p>\n
Raducanu, who was previously sponsored and played in Nike, will play \u201can active role\u201d in designing her on-court apparel from Uniqlo, as well as promoting the brand\u2019s LifeWear philosophy, with an emphasis on the \u201cpursuit of excellence, positive contribution to society, and support of the next generation\u201d.<\/p>\n
Commenting on the move, Raducanu said: \u201cI am very pleased to join Uniqlo and to work closely with its amazing team of global brand ambassadors. Uniqlo and I share many values and perspectives on life, culture, and society.<\/p>\n
\u201cI am excited to promote LifeWear through my tennis career, and to work with everybody at Uniqlo to inspire and engage young people everywhere.\u201d<\/p>\n
Emma Raducanu joins Uniqlo as a global brand ambassador<\/p>\n
Emma Raducanu, global brand ambassador for Uniqlo Credits: Uniqlo<\/p>\n
Raducanu becomes the first female tennis player to be signed by the retailer, joining tennis legend Roger Federer<\/a>, former Japanese wheelchair tennis player Shingo Kunieda, Japanese tennis star Kei Nishikori, and British wheelchair tennis player Gordon Reid. Other brand ambassadors include actress Cate Blanchett<\/a>, Olympic champion snowboarder Ayumu Hirano, and golfer Adam Scott. The brand also previously sponsored tennis player Novak Djokovic, before he moved to Lacoste.<\/p>\n As a Uniqlo global brand ambassador, the retailer said her primary role will be to promote LifeWear internationally through her tennis career, wearing the brand on-court, as well as participating in community-engagement activities worldwide, such as Uniqlo\u2019s Next Generation Development Programme coaching events for skilled young tennis players or young players from underserved areas, and support for communities in need through Uniqlo Peace for All and The Heart of LifeWear initiatives.<\/p>\n Adding Raducanu to its line-up expands Uniqlo\u2019s reach into the women\u2019s tour, as well as the UK market, and also highlights its proprietary fabric technologies, such as its high-performance textile Dry EX, designed for intense physical activity, and AIRism, its sweat\u2011wicking, quick\u2011dry fabric.<\/p>\n Koji Yanai, group senior executive officer at Fast Retailing, the parent company of Uniqlo, added: \u201cWe are honoured to welcome Ms. Raducanu to Uniqlo as a global brand ambassador. Even under intense pressure, she consistently demonstrates a bold and proactive mindset, embracing challenge with determination.<\/p>\n \u201cOff court, she is an intelligent and well-read young person who values her connection to family and friends. We believe she will be an exceptional ambassador and look forward to making positive change together in the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Japanese apparel retailer Uniqlo has ended weeks of speculation about who will dress British tennis star Emma Raducanu…\n","protected":false},"author":2,"featured_media":501030,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[64,63,85,747],"class_list":["post-501029","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-au","tag-australia","tag-sports","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/501029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=501029"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/501029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/501030"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=501029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=501029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=501029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}