{"id":501261,"date":"2026-02-24T16:06:08","date_gmt":"2026-02-24T16:06:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/501261\/"},"modified":"2026-02-24T16:06:08","modified_gmt":"2026-02-24T16:06:08","slug":"how-good-good-golf-is-carving-out-its-place-in-golf-history","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/501261\/","title":{"rendered":"How Good Good Golf is carving out its place in golf history"},"content":{"rendered":"

For much of its recent history, golf has had a reputation for being somewhat of an old man\u2019s sport. That\u2019s been<\/a> changing<\/a> in recent years, and as a result of the sport\u2019s evolving image, some institutional golf brands have undertaken efforts<\/a> to connect with newer and younger fans.<\/p>\n

Good Good Golf, the golf apparel, equipment, and content brand born on YouTube in 2020, is trying to grow in the opposite direction.<\/p>\n

\u201cWe have done an incredible job reaching that target [audience] that most traditional brands are striving to reach,\u201d Jeffrey Lefkovits, Good Good Golf\u2019s marketing director, told Marketing Brew. \u201cFor us, as the market leaders in YouTube golf, in order to reach our growth goals, we also need to figure out, \u2018How do we grow outside of that core segment?\u2019 We need to reach some of the traditional golf audiences.\u201d<\/p>\n

To do so, Good Good dropped its first-ever brand campaign and a new brand look in January, and it has further plans to cement its place in the legacy of the sport as \u201cmore than just YouTube\u201d content, Lefkovits said.<\/p>\n

More than a moment<\/p>\n

The campaign, called \u201cThere\u2019s More to Golf,\u201d centers on an ad<\/a> that tracks the history of golf, from a \u201ccrude twig\u201d hitting a \u201cleather pouch\u201d up to its current iteration, including the trick shots that Good Good players are known for.<\/p>\n<\/p>\n

The spot was designed to pay homage to the history of the sport, while also leaning into the kind of content and moments that make Good Good unique, Lefkovits said.<\/p>\n

\u201cWhat made this brand and this content really take off is that we were showing golf in a totally different way, and we were really spending time in all the moments between the shots that you don\u2019t usually get to see when you\u2019re watching golf,\u201d he said. \u201cWe really are trying to own this idea that there\u2019s more to golf.\u201d<\/p>\n

And there\u2019s more to Good Good than YouTube. In addition to its 4 million social followers, the company sells golf gear and apparel, has partnerships with major retailers like Target and Dick\u2019s Sporting Goods, and hosts golf events. With golf continuing to gain mainstream popularity, Lefkovits said his team intends to communicate that Good Good is playing a role in that growth outside of social media.<\/p>\n

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\u201cIt just felt like this was the time and place where we planted a literal and figurative flag in the ground to say that we are at the epicenter of the growth of this game,\u201d he told us. \u201cWe believe that we can be a top-five brand in golf, and not just a very popular YouTube creator channel\u2026We don\u2019t want to let this moment pass us by.\u201d<\/p>\n

Family affair<\/p>\n

The ad spotlights players of all ages, since the Good Good team is looking to target \u201cthe full family,\u201d including millennial dads, youth audiences, and women, Lefkovits said. The brand\u2019s core audience has so far largely consisted of 18- to 34-year-olds, he added.<\/p>\n

Alongside the campaign, Good Good rolled out a new visual identity and website featuring a cleaned up look, which Lefkovits said is part of the push to appeal to more of the millennial audience. The new look extends to the company\u2019s product lines, which are also set to include more apparel for kids and women, he told us.<\/p>\n

As Good Good works to make inroads with new audiences, the team is focused on winning institutional acceptance in golf as well. The brand\u2019s new campaign rolled out at the PGA Show, a golf trade show at the start of the season, and will get a \u201cbig media push\u201d around the time of the Masters Tournament<\/a> in April, Lefkovits said.<\/p>\n

Later this year, Good Good is planning a tournament in partnership with the PGA Tour, the Good Good Championship. Before that, the brand is bringing back<\/a> golf reality TV series Big Break, which initially ran from 2003 through 2015, through a partnership with the Golf Channel. The show had something of a \u201ccult following\u201d during that time, Lefkovits said, and he hopes its revival could help raise the profiles of new stars, who are often integral in hooking new fans. The winner will receive an exemption to compete in the Good Good Championship.<\/p>\n

\u201cWe\u2019ll be able to continue that storyline and really build a universe around this person, who hopefully will be the next big name in golf,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"For much of its recent history, golf has had a reputation for being somewhat of an old man\u2019s…\n","protected":false},"author":2,"featured_media":501262,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[64,63,755,85],"class_list":["post-501261","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-au","tag-australia","tag-golf","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/501261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=501261"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/501261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/501262"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=501261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=501261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=501261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}