{"id":501383,"date":"2026-02-24T17:26:16","date_gmt":"2026-02-24T17:26:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/501383\/"},"modified":"2026-02-24T17:26:16","modified_gmt":"2026-02-24T17:26:16","slug":"new-microsoft-gaming-chief-has-no-tolerance-for-bad-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/501383\/","title":{"rendered":"New Microsoft gaming chief has &#8220;no tolerance for bad AI&#8221;"},"content":{"rendered":"<p>A gaming education<\/p>\n<p>Unlike Spencer, who spent years at Microsoft Game Studios before heading Microsoft\u2019s gaming division, Sharma has no professional experience in the video game industry. And her personal experience with Xbox also seems somewhat limited; after sharing her Gamertag on social media over the weekend, curious gamers found that <a href=\"https:\/\/www.windowscentral.com\/gaming\/xbox\/newly-named-xbox-ceo-asha-sharma-has-shared-her-gamertag-so-what-is-she-playing-and-why-does-it-matter\" rel=\"nofollow noopener\" target=\"_blank\">her Xbox play history dates back roughly one month<\/a>. That\u2019s also in stark contrast to Spencer, who has <a href=\"https:\/\/www.xbox.com\/en-US\/play\/user\/p3\" rel=\"nofollow noopener\" target=\"_blank\">amassed a score of over 121,000<\/a> across decades of play.<\/p>\n<p>In her interview with Variety, Sharma cited <a href=\"https:\/\/arstechnica.com\/gaming\/2016\/02\/firewatch-review-getting-lost-in-the-remote-wilderness-and-loving-it\/\" rel=\"nofollow noopener\" target=\"_blank\">2016\u2019s Firewatch<\/a> as an example of the kinds of games with \u201cdeep emotional resonance\u201d and \u201ca distinct point of view\u201d that she\u2019s looking for from Microsoft. And on social media, Sharma <a href=\"https:\/\/x.com\/asha_shar\/status\/2025259405948895268\" rel=\"nofollow\">shared her list<\/a> of the three greatest games ever: \u201cHalo, Valheim, Goldeneye,\u201d for what it\u2019s worth. Sharma also seems to be taking recommendations for games to catch up on; after <a href=\"https:\/\/x.com\/asha_shar\/status\/2025266343143243917\" rel=\"nofollow\">saying on social media<\/a> that she would try Borderlands 2, the game <a href=\"https:\/\/www.xbox.com\/en-US\/play\/user\/AMRAHSAHSA\" rel=\"nofollow noopener\" target=\"_blank\">appeared in her recently played games<\/a> over the weekend.<\/p>\n<p>            <a class=\"cursor-zoom-in\" data-pswp-width=\"1189\" data-pswp-height=\"970\" data-cropped=\"false\" href=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/02\/ashsagames.jpg\" target=\"_blank\" data-pswp-><br \/>\n              <img width=\"1189\" height=\"970\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/02\/ashsagames.jpg\" class=\"fullwidth full\" alt=\"\" decoding=\"async\" loading=\"lazy\"  \/><br \/>\n            <\/a><\/p>\n<p>              A look at some of Sharma\u2019s recently played Xbox games, as of this writing.<\/p>\n<p>      A look at some of Sharma\u2019s recently played Xbox games, as of this writing.<\/p>\n<p>          Credit:<\/p>\n<p>                      <a class=\"caption-credit-link text-gray-400 no-underline hover:text-gray-500\" href=\"https:\/\/www.xbox.com\/en-US\/play\/user\/AMRAHSAHSA\" target=\"_blank\" rel=\"nofollow noopener\"><\/p>\n<p>          Xbox.com<\/p>\n<p>                      <\/a><\/p>\n<p>Being a personal fan of video games isn\u2019t necessarily required to succeed in running a gaming company. Nintendo President Hiroshi Yamauchi <a href=\"https:\/\/www.nintendolife.com\/news\/2013\/09\/feature_hiroshi_yamauchi_the_man_who_made_nintendo\" rel=\"nofollow noopener\" target=\"_blank\">famously didn\u2019t care for video games<\/a> even as he launched the Famicom and Nintendo Entertainment System to worldwide success in the 1980s. Still, the lack of direct experience with the gaming world marks a sharp change after Spencer\u2019s long tenure at a time when Microsoft is struggling to redefine the Xbox brand amid <a href=\"https:\/\/arstechnica.com\/gaming\/2024\/07\/xbox-console-sales-continue-to-crater-with-massive-42-revenue-drop\/\" rel=\"nofollow noopener\" target=\"_blank\">cratering hardware sales<\/a>, a <a href=\"https:\/\/news.xbox.com\/en-us\/2024\/11\/14\/this-is-an-xbox\/\" rel=\"nofollow noopener\" target=\"_blank\">pivot away from software exclusives<\/a>, and a move to <a href=\"https:\/\/arstechnica.com\/gaming\/2025\/10\/rog-xbox-ally-x-the-ars-technica-review\/\" rel=\"nofollow noopener\" target=\"_blank\">extend the Xbox brand to many different devices<\/a>.<\/p>\n<p>Xbox President and COO Sarah Bond, who by all accounts was being set up to succeed Spencer, also announced her departure from Microsoft on Friday, ending a nearly nine-year stint as <a href=\"https:\/\/arstechnica.com\/gaming\/2024\/02\/microsoft-says-its-taking-four-unnamed-xbox-games-to-the-other-consoles\/\" rel=\"nofollow noopener\" target=\"_blank\">a public face<\/a> for the company\u2019s gaming efforts. <a href=\"https:\/\/www.theverge.com\/tech\/883015\/microsoft-xbox-new-ceo-shakeup-notepad\" rel=\"nofollow noopener\" target=\"_blank\">The Verge reports<\/a> that Bond caused a lot of friction within the Xbox team when she championed the \u201cXbox Everywhere\u201d strategy and \u201cThis is an Xbox\u201d marketing campaign, which focused on streaming Xbox games to hardware like mobile phones and tablets, according to anonymous sources. Shortly before the launch of that campaign in 2024, Microsoft lost marketing executives <a href=\"https:\/\/www.gamedeveloper.com\/business\/xbox-restructures-marketing-team-as-chief-jerret-west-departs-for-roblox\" rel=\"nofollow noopener\" target=\"_blank\">Jerrett West<\/a> and <a href=\"https:\/\/www.windowscentral.com\/gaming\/xbox\/exclusive-xbox-cvp-kareem-choudhry-is-leaving-microsoft-amid-a-large-xbox-leadership-shake-up\" rel=\"nofollow noopener\" target=\"_blank\">Kareem Choudry<\/a>, leading to significant internal reorganization.<\/p>\n<p>Longtime Xbox Game Studios executive <a href=\"https:\/\/arstechnica.com\/gaming\/2024\/05\/microsoft-shuts-down-bethesdas-hi-fi-rush-redfall-studios\/\" rel=\"nofollow noopener\" target=\"_blank\">Matt Booty<\/a>, whose history in the game industry dates back to working for Williams Electronics in the \u201990s, has been promoted to executive vice president and chief content officer for Xbox and \u201cwill continue working closely with [Sharma] to ensure a smooth transition,\u201d Microsoft said in its announcement Friday.<\/p>\n","protected":false},"excerpt":{"rendered":"A gaming education Unlike Spencer, who spent years at Microsoft Game Studios before heading Microsoft\u2019s gaming division, Sharma&hellip;\n","protected":false},"author":2,"featured_media":501384,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":["post-501383","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/501383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=501383"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/501383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/501384"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=501383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=501383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=501383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}