{"id":501511,"date":"2026-02-24T18:53:10","date_gmt":"2026-02-24T18:53:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/501511\/"},"modified":"2026-02-24T18:53:10","modified_gmt":"2026-02-24T18:53:10","slug":"mlb-tiktok-expand-partnership-in-push-for-more-global-content","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/501511\/","title":{"rendered":"MLB, TikTok expand partnership in push for more global content"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">TikTok and MLB have extended their partnership ahead of the 2026 season through \u201cnew content and initiatives, including global expansion through\u202fTikTok GamePlan, a dedicated MLB Hub, and exclusive creator access,\u201d according to Bill Bradley of ADWEEK. MLB\u2019s expansion to TikTok GamePlan will see the league use an in-app suite of tools to \u201cdrive content and discovery across domestic and international markets, including Europe, Japan, and Mexico.\u201d That content will be \u201csupported by a dedicated MLB Hub, serving as a resource for fans searching \u2018MLB\u2019 to access game highlights, \u2018best of\u2019 moments, and creator perspectives.\u201d Though the league will \u201cclosely collaborate with TikTok to showcase behind-the-scenes experiences from creators,\u201d it is also \u201cpushing to place content in players\u2019 hands, while TikTok provides MLB stars with education through activations like a lounge at the MLB Player House during Spring Training.\u201d MLB VP\/Media Business Development &amp; Strategy Alex Cadicamo indicated that through \u201cshowcasing highlights globally, sharing long-form videos, and giving fans access to the MLB Hub, the partnership is designed to deepen fan engagement and drive tune-in\u201d (<a href=\"https:\/\/www.adweek.com\/convergent-tv\/tiktok-and-mlb-swing-for-fences-with-global-content-and-creator-push\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.adweek.com\/convergent-tv\/tiktok-and-mlb-swing-for-fences-with-global-content-and-creator-push\/\">ADWEEK, 2\/24<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"TikTok and MLB have extended their partnership ahead of the 2026 season through \u201cnew content and initiatives, including&hellip;\n","protected":false},"author":2,"featured_media":501512,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[64,63,4034,134,3389,591,85],"class_list":["post-501511","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-au","tag-australia","tag-baseball","tag-entertainment","tag-international","tag-mlb","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/501511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=501511"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/501511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/501512"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=501511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=501511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=501511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}