{"id":501673,"date":"2026-02-24T20:41:08","date_gmt":"2026-02-24T20:41:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/501673\/"},"modified":"2026-02-24T20:41:08","modified_gmt":"2026-02-24T20:41:08","slug":"mlb-swings-for-younger-global-fans-with-tiktok-expansion-02-25-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/501673\/","title":{"rendered":"MLB Swings For Younger, Global Fans With TikTok Expansion 02\/25\/2026"},"content":{"rendered":"

<\/p>\n

Just in time for spring training,
\nMajor League Baseball is expanding its content partnership with TikTok.\u00a0<\/p>\n

The goal is to bring baseball fans around the world closer to the game through exclusive content,
\ncreator access, and a player engagement initiative.<\/p>\n

\u201cThrough showcasing highlights globally, sharing long-form videos, and giving fans access to the MLB Hub, the
\npartnership is designed to deepen fan engagement and drive tune-in, according to Alex Cadicamo, vp, media business development and strategy, MLB,\u201d\u00a0per Adweek<\/a>.\u00a0<\/p>\n

As part of the expanded
\npartnership, select creators will gain access to MLB’s current and archival content, enabling them to tell baseball stories in fresh, creative ways that resonate with the TikTok community.\u00a0<\/p>\n

advertisement<\/p>\n

advertisement<\/p>\n

\u201cBaseball is coming back after a season that was\u00a0especially culturally relevant,\u201d\u00a0according to The Verge<\/a>. \u201cThe World Series last fall had its highest viewership in years, and
\nan increasingly international audience tuned in to watch the Los Angeles Dodgers beat the Toronto Blue Jays after seven games and extra innings.\u201d<\/p>\n

Baseball has become one
\nof the fastest-growing sports communities on TikTok, with posts using #MLB growing nearly 60% in 2025 with over 10.7M followers across MLB’s global accounts. And 85% of fans using TikTok as a
\nsecond-screen experience during live events.<\/p>\n

During the 2025 World Series alone, MLB’s international accounts saw explosive growth – with views surging 426% in Japan and 710%
\nin Korea year-over-year \u2014 highlighting the sport’s expanding global footprint on the platform.<\/p>\n

Through\u00a0TikTok GamePlan\u00a0\u2014 a comprehensive product suite
\ndesigned to help sports partners drive discovery, deepen engagement, and deliver measurable business results \u2014 MLB will expand its reach to baseball communities in Europe, Japan, Korea, Mexico
\nand beyond. TikTok GamePlan launched in January, according to
\nMediaDailyNews<\/a>.\u00a0\u00a0<\/p>\n

During spring training, TikTok hosted an exclusive lounge in the MLB Player House, a custom setup in the Arizona desert where the League
\nprovides unique opportunities for players.\u00a0<\/p>\n

TikTok\u2019s lounge featured a sports creator hosting activities and working with players to co-create engaging content that
\nhelps connect Major Leaguers with more fans on the platform.\u00a0<\/p>\n

\u201cIn between fine-tuning their swings and fielding grounders, roughly 50 big leaguers spent part of
\ntheir spring training last week learning from TikTok employees and creators about how\u2014and why\u2014they should spend additional time with the app this season,\u201d\u00a0according to Sportico<\/a>. \u201cWithin the span of 20 minutes, 25-year-old
\nAthletics outfielder Lawrence Butler was brought up to speed on some tactics to generate more followers (he has more than 50,000 on Instagram but just over 3,000 on TikTok) and squeezed in a
\ncollaboration with one of the pro TikTokers on site.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Just in time for spring training, Major League Baseball is expanding its content partnership with TikTok.\u00a0 The goal…\n","protected":false},"author":2,"featured_media":501674,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[64,63,252264,591,85,252265],"class_list":["post-501673","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-au","tag-australia","tag-baseball-has-become-one-of-the-fastest-growing-sports-communities-on-tiktok","tag-mlb","tag-sports","tag-with-posts-using-mlb-growing-nearly-60-in-2025-with-over-10-7m-followers-across-mlbs-global-accounts-02-25-2026"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/501673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=501673"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/501673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/501674"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=501673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=501673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=501673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}