{"id":502124,"date":"2026-02-25T01:35:09","date_gmt":"2026-02-25T01:35:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/502124\/"},"modified":"2026-02-25T01:35:09","modified_gmt":"2026-02-25T01:35:09","slug":"lpl-anthropic-expand-work-on-ai-integrations","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/502124\/","title":{"rendered":"LPL, Anthropic Expand Work on AI Integrations"},"content":{"rendered":"<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">LPL Financial has expanded what it said was an ongoing relationship with artificial intelligence firm Anthropic, the creator of Claude, to work on AI integrations for its more than 30,000 financial advisors.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">LPL announced the expanded relationship on the same day Anthropic leadership reported it had expanded Claude AI \u201cplug-ins\u201d for wealth managers, investment bankers, equity research and private equity firms.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cThese plugins give RIAs, broker\/dealers, custodian, TAMPs and other platforms a foundation to build their own private plugins customized to their advisors, powered by their data, controlled by their compliance teams,\u201d Peter Nolan, head of asset and wealth management at Anthropic, <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/peter-nolan-28774022_wealth-management-claude-share-7432070000728772612-ZGbk\/?utm_source=share&amp;utm_medium=member_ios&amp;rcm=ACoAAA0j-7gBSeEh20N3HEGOn7F548Ze_xlBgXw\" rel=\"nofollow noopener\">wrote in a LinkedIn post<\/a>. \u201cThey own what they build. We\u2019re providing the building blocks, while the experts build on top.\u201d\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Nolan and other Anthropic executives pointed to the expanded work with LPL as an early example of the effort. LPL issued its own statement, noting that it has been \u201cintentionally building advisor-centric AI for years,\u201d and that the expanded Anthropic work gives it a partner to \u201cdeliver on our roadmap of industry-leading capabilities for financial advisors and institutions.\u201d<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/jump_secures_series_b\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Jump Secures $80M Series B, Widening Funding Gap With Competitors<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Wealth technology provider Orion also announced Tuesday that it had expanded its relationship with Anthropic regarding its wealth management push. The Omaha, Neb.-based firm said it had been working with Anthropic\u2019s platform as part of its AI strategy, and would now be incorporating the new plug-ins.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cWe\u2019re excited by today\u2019s announcement and look forward to working with these new plug-in capabilities as well as other enhancements as they become available,\u201d Reed Colley, president of Orion Advisor Technology, said in a statement.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The news comes a few weeks after financial services firm stocks were roiled by investor fears that AI would undercut their value propositions. The stir was pinned to news that tech-focused custodian <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/altruist-ai-agent-launch-triggers-20b-wealth-management-stock-selloff\" rel=\"nofollow noopener\">Altruist had rolled out its first AI agent<\/a> dedicated to tax planning.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">LPL, Charles Schwab, Stifel and Raymond James all saw stocks plummet between 7%-8% on February 10. Some firm leaders, <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/morgan-stanley-s-wealth-head-addresses-ai-driven-pressures\" rel=\"nofollow noopener\">such as Morgan Stanley\u2019s Jedd Finn<\/a>, argued that AI tools would only support the \u201cadvisor-client\u201d relationship in the long run, not supplant it.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">LPL did not respond to a request for comment at the time of the stock dip. Its research team <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.lpl.com\/research\/market-signals-podcast\/stocks-sell-off-on-ai-whack-a-mole.html\" rel=\"nofollow noopener\">published a podcast on February 17\u00a0addressing<\/a> \u201cAI Whack-a-Mole\u201d in the markets.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">An LPL spokesperson declined to give specific examples of how it was working with Anthropic, noting that more details would be coming.\u00a0<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/altruist-ai-agent-launch-triggers-20b-wealth-management-stock-selloff\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Thoughts on Advisor Tech in Light of the Altruist AI Agent Launch<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cWe know that our advisors\u2019 clients want a person they trust, someone who understands their goals, fears and values,\u201d the San Diego-based firm wrote in a statement. \u201cWith partners like Anthropic, we\u2019re shaping the next generation of AI that helps inform decisions, all while our advisors guide their clients in making\u00a0them.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Nolan of Anthropic wrote in his post that the firms will work together to \u201cbuild AI-powered tools that will improve the experience for their 30,000+ financial advisors.\u201d\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Anthropic, based in San Francisco, did not immediately respond to a request about whether it was working with other financial services firms.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Anthropic\u2019s effort is part of a larger company strategy to have its AI Claude platform <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.anthropic.com\/learn\/claude-for-work\" rel=\"nofollow noopener\">used by businesses<\/a>. <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/openai.com\/business\/\" rel=\"nofollow noopener\">Competitor OpenAI<\/a> has made a similar push to be <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.wealthmanagement.com\/financial-technology\/smarsh-launches-latest-generation-of-its-communications-intelligence-platform\" rel=\"nofollow noopener\">used by enterprises<\/a>.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">LPL already has <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.lpl.com\/news-media\/press-releases\/lpl-financial-launches-curated-ai-solutions-for-advisors.html\" rel=\"nofollow noopener\">several relationships with AI-driven vendors<\/a> for its advisors&#8217; use. These include AI notetaker <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/jump_secures_series_b\" rel=\"nofollow noopener\">Jump<\/a>, Microsoft 365\u2019s Copilot, AI researcher FactSet, Adobe AI assistant, Box AI and social media assistant FMG Mobile. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"LPL Financial has expanded what it said was an ongoing relationship with artificial intelligence firm Anthropic, the creator&hellip;\n","protected":false},"author":2,"featured_media":502125,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[64,63,99,186,184,185],"class_list":{"0":"post-502124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-finance","8":"tag-au","9":"tag-australia","10":"tag-business","11":"tag-finance","12":"tag-personal-finance","13":"tag-personalfinance"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/502124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=502124"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/502124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/502125"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=502124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=502124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=502124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}