{"id":503569,"date":"2026-02-25T17:40:13","date_gmt":"2026-02-25T17:40:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/503569\/"},"modified":"2026-02-25T17:40:13","modified_gmt":"2026-02-25T17:40:13","slug":"channel-9-in-damage-control-as-aussie-mafs-viewers-rage-over-controversial-move","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/503569\/","title":{"rendered":"Channel 9 in damage control as Aussie MAFS viewers rage over &#8216;controversial move&#8217;"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\"><a data-i13n=\"cpos:1;pos:1\" href=\"https:\/\/au.lifestyle.yahoo.com\/mafs-viewers-threaten-to-boycott-channel-9-show-as-new-couple-enters-experiment-might-be-the-final-straw-204234297.html\" data-ylk=\"slk:Channel 9;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">Channel 9<\/a> is in damage control as it continues to air controversial moments from <a data-i13n=\"cpos:2;pos:1\" href=\"https:\/\/au.yahoo.com\/shows\/married-at-first-sight\/\" data-ylk=\"slk:Married At First Sight;cpos:2;pos:1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \" rel=\"nofollow noopener\" target=\"_blank\">Married At First Sight<\/a>. There has been <a data-i13n=\"cpos:3;pos:1\" href=\"https:\/\/au.lifestyle.yahoo.com\/mafs-bride-gia-fleur-issues-apology-as-she-hits-back-against-chicken-out-rumour-amid-viewer-backlash-043803701.html\" data-ylk=\"slk:no shortage of wild moments from the 2026 season;cpos:3;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">no shortage of wild moments from the 2026 season<\/a> since it kicked off at the start of the month.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">But it appears the network is trying to manage <a data-i13n=\"cpos:4;pos:1\" href=\"https:\/\/au.lifestyle.yahoo.com\/mafs-viewers-turn-against-channel-9-as-show-hits-rock-bottom-005404684.html\" data-ylk=\"slk:audience outrage on social media by disabling comments;cpos:4;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">audience outrage on social media by disabling comments<\/a> on the more spicy clips being shared. Dr Jennifer Beckett is a social media governance expert and University of Melbourne lecturer, and she told Yahoo Lifestyle this is very common practice these days.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Turning the comments off can be quite a controversial move because people feel like you&#8217;re censoring them, but I wish more Australians actually knew the legal requirements of the job,&#8221; she said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">RELATED:<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Channel 9 isn&#8217;t the only network or publisher that does this.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Dr Beckett said virtually all newsrooms now take a much more active approach on their social media accounts following the Dylan Voller case.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Major news publishers were <a data-i13n=\"cpos:8;pos:1\" href=\"https:\/\/legalwiseseminars.com.au\/insights\/the-dylan-voller-defamation-case-and-its-implications-on-media-law\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:sued by the Northern Territory man in 2019;cpos:8;pos:1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">sued by the Northern Territory man in 2019<\/a> for defamation because of the comments that were posted on their Facebook, Instagram, X, and other platforms.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Do you have a story? Email stew.perrie@yahooinc.com<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The lawsuit led to a high court ruling that news organisations could be held liable for the posts of their followers because they are hosting and publishing that content.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;The volume of comments that Channel 9 is probably getting is too much for their moderators to handle,&#8221; Dr Beckett told Yahoo Lifestyle.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;So, from a legal perspective, that&#8217;s the simplest thing to do, turn your comments off. It reduces your risk exposure.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Channel 9 declined to comment when approached by Yahoo Lifestyle.<\/p>\n<p>Which MAFS Instagram posts have been disabled?<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The MAFS Instagram page has posted 138 times this season so far, and Yahoo Lifestyle found comments had been turned off on 20 posts.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The most recent post where fans couldn&#8217;t comment on was a clip from Tuesday night&#8217;s episode where Queensland couple Tyson Gordon and Stephanie Marshall discussed previous relationships and sexual partners.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The conversation got heated as Tyson shared he didn&#8217;t like women with a high &#8220;body count&#8221;, despite him having slept with 20-30 women in the past.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It was one of six clips from Tuesday&#8217;s episode that were posted on Instagram, and the other five allowed people to comment.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Interestingly, viewers are now using those posts to call out MAFS and Channel 9.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Stop turning off comments on posts you know are designed to provoke outrage,&#8221; said one fan.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;If rage baiting isn\u2019t the goal, why silence the public response when it works? Producers have a duty of care, not just to participants, but to viewers. Normalising dangerous behaviour for entertainment is not drama, it\u2019s harm. This show needs serious scrutiny. Enough is enough.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Why do you keep turning comments off on posts where people are pointing out how your cast are treating people poorly?&#8221; added another.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I want to know why some posts are limited for comments. That\u2019s unfair,&#8221; wrote a third.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The other posts that have comments disabled include clips from:<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Red Flag, Green Flag episode during Revelations Week &#8211; 4 posts: Brides and grooms listed the good and bad things about their respective partners but contestants either criticised each other or were pretty brutal about their partner<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Brook leaving the experiment the first time &#8211; 1 post: It came after the 27-year-old model abruptly left the experiment after clashing with her husband Chris<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Second dinner party episode &#8211; 8 posts: Last Wednesday saw very heated exchanges between some of the contestants, including Bec, Gia, Brook, Alissa, Stella, and Danny<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Tyson &#8211; 5 posts: Every post has aired his controversial views on women, relationships and politics<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">After The Dinner Party &#8211; 1 post: There was a snippet of Chris talking about why his wife, Brook, left the experiment and how she&#8217;s now pregnant and engaged<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Channel 9 addresses social media comments &#8211; 1 post<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Before the 2026 season started, Channel 9 put out a statement on Instagram, which explained how it was trying to look after contestants this season.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Remember that social media is a space to celebrate, support and encourage our participants,&#8221; Channel 9 said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Comments are welcome but personal attacks, negativity, racial abuse and trolling will not be tolerated.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Please report any offensive content using Instagram&#8217;s support tools.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It added that the cast have agreed to not be on social media while MAFS is being broadcast.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Their accounts are currently being looked after by MAFS staffers.<\/p>\n<p>Channel 9 has a massive responsibility over MAFS<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Dr Beckett said if there is a social media post about a divisive figure on MAFS, it can invite people to make possibly defamatory comments about that individual.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The network could be liable if someone wanted to pursue legal action over those comments.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">But the expert added that turning off comments also helps protect &#8220;the mental health of the moderators&#8221;.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">SHOP:<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">She revealed that workers compensation claims have been raised in the past in Australia by social media managers who spend every day wading through vitriolic and hateful comments.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;You have a duty of care towards the people who are in the shows that you&#8217;re promoting, because these are very real people, but you also have a duty of care to the people who are moderating that content,&#8221; she told Yahoo Lifestyle.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;There is a guideline for the provision of an emotionally safe workspace.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;It&#8217;s an incredibly complicated job, and people are making decisions in split seconds.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Those social media managers are not necessarily just looking at MAFS either.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;So the job is a lot bigger than people actually understand it, and I think that that that is something for people to really take into consideration now.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Dr Beckett, who helped create the Australian Community Managers guidelines, said it&#8217;s not just defamation that social media moderators have to look out for.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It&#8217;s also spam, private information, unlawful content like hate speech, harassment and stalking, threats of harm, grooming, copyright, and misleading conduct.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Moderators need to understand how comments might work against legislation like the Online Safety Act 2021, the Criminal Code 1995 (Cth), the Spam Act, and Australian Consumer Law.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Want the latest lifestyle and entertainment news? Make sure to follow us on <a data-i13n=\"cpos:12;pos:1\" href=\"https:\/\/www.facebook.com\/yahoolifestyleau\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Facebook;cpos:12;pos:1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Facebook<\/a>, <a data-i13n=\"cpos:13;pos:1\" href=\"https:\/\/www.instagram.com\/yahoolifestyleau\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Instagram,;cpos:13;pos:1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Instagram, <\/a>and <a data-i13n=\"cpos:14;pos:1\" href=\"https:\/\/www.tiktok.com\/@yahooaustralia\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:TikTok;cpos:14;pos:1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">TikTok<\/a>. <\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Channel 9 is in damage control as it continues to air controversial moments from Married At First Sight.&hellip;\n","protected":false},"author":2,"featured_media":503570,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[64,63,67711,253184,253183,134,37689,1314,250901,107255],"class_list":{"0":"post-503569","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-au","9":"tag-australia","10":"tag-channel-9","11":"tag-dr-beckett","12":"tag-dr-jennifer-beckett","13":"tag-entertainment","14":"tag-mafs","15":"tag-social-media","16":"tag-tyson-gordon","17":"tag-yahoo-lifestyle"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/503569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=503569"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/503569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/503570"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=503569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=503569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=503569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}