{"id":504917,"date":"2026-02-26T08:21:07","date_gmt":"2026-02-26T08:21:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/504917\/"},"modified":"2026-02-26T08:21:07","modified_gmt":"2026-02-26T08:21:07","slug":"golf-business-news-azalea-hired-for-pr-marcomms-role-with-rockliffe-hall","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/504917\/","title":{"rendered":"Golf Business News – Azalea hired for PR & Marcomms role with Rockliffe Hall"},"content":{"rendered":"

Rockliffe Hall<\/a>, an award-winning five-star resort hotel in north-east England, has turned to international golf, tourism and lifestyle PR and marketing agency\u00a0Azalea<\/a>\u00a0to lead its golf-specific marketing strategy as the resort enters an exciting new phase of investment and growth.\u00a0<\/p>\n

Focusing on building awareness and consideration across the UK golf market, the partnership will position Rockliffe Hall as a must-play luxury destination for discerning leisure golfers, corporate clients and travelling golf enthusiasts, communicating the exceptionally high standard of experience and quality.\u00a0<\/p>\n

Activity will span a fully integrated golf marketing strategy including targeted digital advertising, email marketing campaigns, influencer and content creator partnerships, organic social media strategy and support and strategic media buying across leading UK golf publications.\u00a0<\/p>\n

The collaboration comes at a pivotal time for Rockliffe Hall, with the resort having recently announced a multi-million-pound investment into its championship golf course and practice facilities, alongside significant refurbishment works to the iconic Grade II-listed Old Hall and wider hotel facilities.\u00a0<\/p>\n

A new driving range using TrackMan\u2019s world-leading technology and a new golf academy are among the upgrades to have already been made, while ongoing work includes a major bunker course renovation project and the purchase of a fleet of 50 new greenkeeping machines to further elevate the course conditioning.\u00a0<\/p>\n

Tom West, head of golf at Rockliffe Hall, said: \u201cThis is a hugely exciting period for Rockliffe Hall as we continue to invest significantly in both our golf course and wider estate. Our ambition is clear \u2013 to position Rockliffe among the very best golf resorts in the UK.\u00a0<\/p>\n

\u201cPartnering with Azalea gives us access to specialist expertise \u2013 the very best of the best \u2013 within the golf sector, showing our ambition and ensuring we tell our story to the right audiences and drive meaningful growth across visitor golf, corporate business and residential packages.\u201d\u00a0<\/p>\n

Josh Abbott, group account and marketing director at Azalea, added: \u201cRockliffe Hall has all the ingredients of a truly world-class golf destination \u2013 exceptional facilities, significant recent investment and a clear ambition to elevate its standing within the UK market. <\/p>\n

\u201cOur role is to ensure that the quality of the product is matched by equally strong positioning and demand\u00a0generation. We\u2019re proud to be working alongside the Rockliffe team at this exciting time to raise the profile of golf at the resort and help deliver on its long-term vision.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Rockliffe Hall, an award-winning five-star resort hotel in north-east England, has turned to international golf, tourism and lifestyle…\n","protected":false},"author":2,"featured_media":504918,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[64,63,755,85],"class_list":["post-504917","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-au","tag-australia","tag-golf","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/504917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=504917"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/504917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/504918"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=504917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=504917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=504917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}